How Walgreens Is Building for the Future of Customer Experiences

Consumers no longer shop in an “online” or “offline” world—they shop in a “non-line” world. They expect brands to deliver a seamless experience, optimized across all channels.

.. Consumers no longer shop in an “online” or “offline” world—they shop in a “non-line” world. They expect brands to deliver a seamless experience, optimized across all channels.

.. we became one of the first retailers to link our loyalty program with Android Pay. Now customers can find and clip digital coupons anytime, anywhere and seamlessly apply their loyalty benefits when they pay through their phone.

.. People don’t think about reinventing the way a customer transacts as an opportunity to build brand love. But customers consistently said they hated manually refilling prescriptions. So we launched Refill by Scan

How the World’s Most Interesting Man Befriended the World’s Most Powerful Man

Once, I was in a restaurant in Los Angeles, and I noticed a man approaching me, tall and imposing. He hesitantly and respectfully asked, “Could I get a picture with you?” It was Michael Jordan, maybe one of the biggest celebrities ever. And he was asking me for a photo opportunity.

On another occasion, Leonardo DiCaprio, like a wide-eyed kid, crossed a restaurant to shake my hand. Less than a month later, I was in that same restaurant and had the same thing happen to me, only this time with Jennifer Lawrence.

“You’re the Most Interesting Man in the World!”

If she said so.

 .. The question I get asked most? “Why do you think the Dos Equis commercials were so successful?” My answer: I think they make people smile—even, apparently, the leader of the free world.
.. The president of the United States is interested in me, the imaginary most interesting man in the world.

Three Secrets of Customer-Centric Search Marketers

There is an abundance of signals that can help identify the most valuable customers. Things like zip code, dollar amount of first purchase, and loyalty club sign-ups can all help to predict customer value. The type of phones consumers use, their household income, and the keywords they searched for are also valuable data points.