There’s a new generation of B2B buyers out there. In the past, companies relied on personal relationships to build their brand. Whether it was in-person, at industry events, or over the phone, the human element between business and customer played a pivotal role in business growth. But digital changed that dynamic.
B2B customers today do not expect to interact with a salesperson until it’s time to close the deal. More importantly, they expect the same digital experiences and features that they encounter as consumers, and hold brands accountable to frictionless mobile experiences regardless of their industry.
.. B2B mobile leaders are generating higher levels of mobile engagement as measured by search queries, site traffic, lead generation, and actual transactions. They’re also seeing a greater share of revenue that is mobile driven or influenced.
Nearly 80 years later, that aroma of perversion and maladroit du seigneur clings to Hollywood. Now we are inundated with grotesque tales of Harvey Weinstein pulling out his penis to show to appalled and frightened young women, enlisting the pimping help of agents and assistants to have actresses delivered to his hotel rooms, where he pestered the women to watch him shower or give him a massage or engage in intimate acts.
“The ill will towards him for getting away with it all for so long has unleashed something so primitive,” a prominent male Hollywood producer told me. “If people could rip him apart, they would
.. a man trusted by the Obamas to have their daughter intern at his company.
.. Often the actresses scrambled, trying to figure out how to get out of the room without having their futures shredded by the vindictive satyr, who also threatened to destroy actresses who balked at wearing dresses designed by his wife Georgina Chapman’s fashion label on the red carpet... Min recalled attending the $400,000 speech Barack Obama made as an ex-president to an A&E Networks advertising upfront at the Pierre hotel in New York in April.
.. “There probably needs to be some introspection about how certain people who engage in horrendous mistreatment of women can co-opt the media,” she mused. “The fundamental predatory nature of Hollywood is young, attractive people — largely females — putting themselves in front of men to be judged and appraised and chosen.
.. In Hollywood, unlike at other Fortune 500 companies, the one-on-one meetings take place in hotel suites and bars. It’s an exploitative and oddly personal process.”
.. Harvey had proven time and again he could get you the Oscar that could make your career. It’s the difference between being in the reboot of ‘Saved by the Bell’ or getting 15 million for your next role.”
Hollywood is a culture that runs on fear. And it is not like other professions, one top entertainment executive said, because “no one comes with a résumé. It’s about what you look like and who sent you.”
.. There was resentment against Weinstein in Hollywood, not only for the stories bubbling around about women, but the way he humiliated men who worked with him. He even berated a 15-year-old girl at a screening because her parents supported a political candidate he opposed.
.. Like Trump, that other self-professed predator, there were complaints that in business deals he stiffed people on bills (advertising and public relations payments), and he had a reputation for lying, cheating, taking advantage, acting like a thug. Many in the film community felt he besmirched the Oscars by turning it into a marketing race rather than a contest of quality.
Simon: Porn itself — even beyond the actual pornography, even beyond the actual dirty movies and the dirty pictures — it changed the way we look at ourselves, the way men look at women, the way women respond to the reality of what’s in men’s brains at this point.
It’s been a long time. It’s been half a century that this stuff has been in the ether. … The “pornographication” of America has been profound. You don’t have a multibillion-dollar industry operating every year and not have it transform the way we think about ourselves and each other.
With brands increasingly using short-form stories to deliver impact for their video marketing, we set out to find some of the top six-second ads on YouTube. Behold our inaugural YouTube Ads Leaderboard: Bumper ads edition, which celebrates 20 brands from around the globe that are delighting viewers with snackable spots.
What goes into building one of the top YouTube bumper ads? We sat down with the team behind one of the winners—Duracell’s “Slamtone”—to dig into the video advertising strategy behind their success.