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The psychology of digital marketing. Rory Sutherland, Ogilvy

In his keynote address at our CMO Insight Summit, Rory Sutherland from Ogilvy & Mather explained why “psychological insight is just as valuable as technological advance.”



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Tags: behavioral-economics, marketing, ogilvy-and-mather, psychology, rory-sutherland

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The Best of Freakonomics (Full Talk)

The Best of Freakonomics with Steven Levitt and Stephen Dubner, moderated by Faith Salie.



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Tags: behavioral-economics, economics, freakonomics, stephen-dubner, steven-levitt

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Michael Lewis with Malcolm Gladwell: The Undoing Project

Bestselling author Michael Lewis and Malcolm Gladwell examine how a Nobel Prize-winning theory of the mind altered our perception of reality in Lewis’ new book The Undoing Project: A Friendship that Changed Our Minds.



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Tags: amos-tversky, behavioral-economics, biblical-stories, daniel-kahneman, malcolm-gladwell, malcolm-gladwell-michael-lewis, michael-lewis, partnership, psychology

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Why we make bad decisions | Dan Gilbert

Dan Gilbert presents research and data from his exploration of happiness — sharing some surprising tests and experiments that you can also try on yourself. Watch through to the end for a sparkling Q&A with some familiar TED faces.
TEDTalks



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Tags: behavioral-economics, comparison, dan-gilbert, happiness-project, probabilities, psychology

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Interesting Links:

  • Beau of the Fifth Column
  • René Girard: 5-part CBC Interview Series

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