How Mark Zuckerberg Can Save Facebook — and Us

“The first inning’s prevailing ethos was that any technology that makes the world more open by connecting us or makes us more equal by empowering us individually must, in and of itself, be a force for good,” Seidman began. “But, in inning two, we are coming to grips with the reality that the power to make the world more open and equal is not in the technologies themselves. It all depends on how the tools are designed and how we choose to use them. The same amazing tech that enables people to forge deeper relationships, foster closer communities and give everyone a voice can also breed isolation, embolden racists, and empower digital bullies and nefarious actors.”

.. “The world is fused. So there no place anymore to stand to the side and claim neutrality — to say, ‘I am just a businessperson’ or ‘I am just running a platform.’ ”
.. In the fused world, Seidman said, “the business of business is no longer just business. The business of business is now society. And, therefore, how you take or don’t take responsibility for what your technology enables or for what happens on your platforms is inescapable.
.. “Software solutions can increase our confidence that we can stay a step ahead of the bad guys. But, fundamentally, it will take more ‘moralware’ to regain our trust. Only one kind of leadership can respond to this kind of problem — moral leadership.”
.. What does moral leadership look like here?

“Moral leadership means truly putting people first and making whatever sacrifices that entails,”

.. “That means not always competing on shallow things and quantity — on how much time people spend on your platform — but on quality and depth. It means seeing and treating people not just as ‘users’ or ‘clicks,’ but as ‘citizens,’ who are worthy of being accurately informed to make their best choices. It means not just trying to shift people from one click to another, from one video to another, but instead trying to elevate them in ways that deepen our connections and enrich our conversations.”

.. It means, Seidman continued, being “fully transparent about how you operate, and make decisions that affect them — all the ways in which you’re monetizing their data. It means having the courage to publish explicit standards of quality and expectations of conduct, and fighting to maintain them however inconvenient. It means having the humility to ask for help even from your critics. It means promoting civility and decency, making the opposite unwelcome.

.. At the height of the Cold War, when the world was threatened by spreading Communism and rising walls, President John F. Kennedy vowed to “pay any price and bear any burden” to ensure the success of liberty.

Mark Zuckerberg Facebook Post on Cambridgee Analytica

In 2013, a Cambridge University researcher named Aleksandr Kogan created a personality quiz app. It was installed by around 300,000 people who shared their data as well as some of their friends’ data. Given the way our platform worked at the time this meant Kogan was able to access tens of millions of their friends’ data.

In 2014, to prevent abusive apps, we announced that we were changing the entire platform to dramatically limit the data apps could access. Most importantly, apps like Kogan’s could no longer ask for data about a person’s friends unless their friends had also authorized the app. We also required developers to get approval from us before they could request any sensitive data from people. These actions would prevent any app like Kogan’s from being able to access so much data today.

In 2015, we learned from journalists at The Guardian that Kogan had shared data from his app with Cambridge Analytica. It is against our policies for developers to share data without people’s consent, so we immediately banned Kogan’s app from our platform, and demanded that Kogan and Cambridge Analytica formally certify that they had deleted all improperly acquired data. They provided these certifications.

Last week, we learned from The Guardian, The New York Times and Channel 4 that Cambridge Analytica may not have deleted the data as they had certified. We immediately banned them from using any of our services. Cambridge Analytica claims they have already deleted the data and has agreed to a forensic audit by a firm we hired to confirm this. We’re also working with regulators as they investigate what happened.

.. Second, we will restrict developers’ data access even further to prevent other kinds of abuse. For example, we will remove developers’ access to your data if you haven’t used their app in 3 months. We will reduce the data you give an app when you sign in — to only your name, profile photo, and email address.

.. In the next month, we will show everyone a tool at the top of your News Feed with the apps you’ve used and an easy way to revoke those apps’ permissions to your data. We already have a tool to do this in your privacy settings, and now we will put this tool at the top of your News Feed to make sure everyone sees it.

Yes, we should be outraged about Facebook

Any campaign can acquire your listed landline number. But no campaign is permitted access to your hopes, fears, worries, passions or day-to-day business by way of a phone tap. Facebook’s accumulated information may not be quite like a tap. But the company sure knows a whole lot about you.

.. Far from obviating his need to testify, Zuckerberg’s statement Wednesday afternoon acknowledging “mistakes” and pledging to “work through this” largely repeated what we already know. He’ll have to do much more.

.. properly cautious about connecting the Cambridge Analytica story to Russia. But as Justin Hendrix, the executive director of NYC Media Lab , argued on Slate, there is evidence giving plausibility to the idea “that Cambridge Analytica helped spur the Russian disinformation operation during the 2016 election.” And the close ties between Cambridge Analytica and the Trump campaign, beginning with Stephen K. Bannon’s role as vice president and secretary of the company, mean that inquiries into such links are inevitable.

.. Are they unduly blocking transparency about how political campaigns are conducted and who is financing them? Were they indifferent to their manipulation by foreign powers?