How Mark Zuckerberg Can Save Facebook — and Us

“The first inning’s prevailing ethos was that any technology that makes the world more open by connecting us or makes us more equal by empowering us individually must, in and of itself, be a force for good,” Seidman began. “But, in inning two, we are coming to grips with the reality that the power to make the world more open and equal is not in the technologies themselves. It all depends on how the tools are designed and how we choose to use them. The same amazing tech that enables people to forge deeper relationships, foster closer communities and give everyone a voice can also breed isolation, embolden racists, and empower digital bullies and nefarious actors.”

.. “The world is fused. So there no place anymore to stand to the side and claim neutrality — to say, ‘I am just a businessperson’ or ‘I am just running a platform.’ ”
.. In the fused world, Seidman said, “the business of business is no longer just business. The business of business is now society. And, therefore, how you take or don’t take responsibility for what your technology enables or for what happens on your platforms is inescapable.
.. “Software solutions can increase our confidence that we can stay a step ahead of the bad guys. But, fundamentally, it will take more ‘moralware’ to regain our trust. Only one kind of leadership can respond to this kind of problem — moral leadership.”
.. What does moral leadership look like here?

“Moral leadership means truly putting people first and making whatever sacrifices that entails,”

.. “That means not always competing on shallow things and quantity — on how much time people spend on your platform — but on quality and depth. It means seeing and treating people not just as ‘users’ or ‘clicks,’ but as ‘citizens,’ who are worthy of being accurately informed to make their best choices. It means not just trying to shift people from one click to another, from one video to another, but instead trying to elevate them in ways that deepen our connections and enrich our conversations.”

.. It means, Seidman continued, being “fully transparent about how you operate, and make decisions that affect them — all the ways in which you’re monetizing their data. It means having the courage to publish explicit standards of quality and expectations of conduct, and fighting to maintain them however inconvenient. It means having the humility to ask for help even from your critics. It means promoting civility and decency, making the opposite unwelcome.

.. At the height of the Cold War, when the world was threatened by spreading Communism and rising walls, President John F. Kennedy vowed to “pay any price and bear any burden” to ensure the success of liberty.

Where Did ‘We the People’ Go?

 I fear we’re seeing the end of ‘truth’ — that we simply can’t agree any more on basic facts. And I fear that we’re becoming Sunnis and Shiites — we call them ‘Democrats’ and ‘Republicans,’ but the sectarianism that has destroyed nation-states in the Middle East is now infecting us.”

.. Seidman argued, “then there is no legitimate authority and no unifying basis for our continued association.”