This Graphic Shows Why Google Got in Trouble Over Ad Placement

Ads are targeted at people, not specific websites or content

When marketers or advertising agencies buy ads from Google and other online ad providers, those ads are typically targeted to people with certain interests or demographic profiles. In other words, they are buying a target audience, not space on particular websites.

.. Even when ads appear on sites and videos marketers don’t want to be associated with, there’s every chance they’ve been delivered to people matching the desired profile.

Other People’s Babies and American Values

Steve King’s dangerous belief that demographics are destiny undermines American exceptionalism and the integrity of conservatives.

.. They think that the influx of Hispanics from Mexico and Central America or immigrants from the Middle East — whether they arrive legally or illegally — is a threat to the fabric of American culture and values.

.. an American culture rooted in ideas about liberty, democracy, and the rule of law not only survived but flourished as the population of the nation was eventually transformed from a WASP majority into one in which the descendants of the Scotch Irish and English settlers became a minority.

.. Irish, German, Italian, and Eastern European Jewish immigrants were each branded in turn as aliens from a culture with no history of supporting democracy. Even as each group took its place in American society, other Americans feared that the newcomers could never assimilate.

.. He might claim he was talking about culture, but the mention of “babies” is a not-so-subtle attempt to say that the survival of Western values requires white children to outnumber those who are not white.

.. By asserting that preserving “our civilization” cannot be accomplished by “other people’s babies,” King is promoting a view of American identity that is at odds with the country’s basic principles. To believe that Hispanic or Muslim immigrants — or those of any other ethnicity or faith — can’t fully accept the values about liberty that King claims to cherish is to ignore two centuries of U.S. history and ideas. “Other people’s babies” have been fighting and dying to defend American values since before Iowa was a state.

.. At the heart of King’s statement is not only a prejudicial mindset but also a profound pessimism about the strength of the values the congressman says he wishes to preserve. The country thrived because those values were not the preserve of a specific ethnic or religious group but could be embraced by anyone regardless of his background or faith. It is not naïve to assert that this hasn’t changed even while the skin color of immigrants is darker today than it was in the past. That is the essence of American exceptionalism.

.. If conservatives wish to continue governing in the future, they must reject talk about “other people’s babies” and promote their ideas with enough confidence that Hispanics and other minorities will eventually embrace them.

The Digital Age Produces Binary OutcomesDefense R&D and Innovation

Defense R&D and Innovation

The digital age produces binary outcomes. Winners tend to win overwhelmingly—in war as well as in business. The Soviet Union crumbled in the late 1980s when American technology bested Soviet military spending, then estimated at a quarter of GDP.

.. America emerged from the Cold War with a degree of military superiority greater than any country in modern history. It also emerged with a technologically driven economy that had no real competitor, with Russia close to ruin after the collapse of Communism and China in an early stage of economic development.

.. The military balance between the West and the Soviet Union shifted several times during the Cold War until the digital revolution gave the United States a definitive edge.

.. Military strength and economic strength often rely upon the same policy foundations.

.. Without aggressive countermeasures, we risk losing it entirely.

.. If the Eisenhower administration had not responded to Sputnik with massive funding for basic research and scientific education, or if John F. Kennedy had not proposed the moon shot after Yuri Gargarin’s first flight into space, or if public funds had not been channeled into private research facilities to meet military needs, or if Ronald Reagan hadn’t undertaken the Strategic Defense Initiative—we would be living in a different world.

.. Russian surface-to-air missiles and artillery as well as guided anti-tank weapons gave the advantage to Soviet-aligned Egypt in the largest air and tank battle since World War II, the 1973 Yom Kippur War

.. Calculating men concluded that Russia would win an air and land war with the United States in Europe, which meant that Russia had the upper hand in the Cold War.

.. Then came the militarization of the microchip. During the Syrian collapse in June 1982

.. In less than a decade, the American military (with some contributions from Israel) reversed what had appeared to be a decisive Soviet advantage in air combat and established overwhelming American superiority.

.. That and the threat of the Strategic Defense Initiative persuaded Russia’s leaders that America would win a conventional war, which set in motion the collapse of Communism.

When DARPA set out to create a communications system with multiple pathways for national security reasons, no-one had the slightest notion that this would create the Internet. When the Defense Department contracted RCA Labs in the 1970s to develop ways to illuminate night-time battlefields, no-one could have foreseen that the semiconductor laser would revolutionize telecommunications. And when the Defense Department commissioned RCA Labs to develop light and energy-efficient information processors to analyze weather data in the cockpits of military aircraft, no-one expected that the outcome would be mass production of inexpensive chips by the CMOS method.3

.. America dominated world economic life to a degree not achieved since the highpoint of the British Empire during the nineteenth century.

.. America dominated world economic life to a degree not achieved since the highpoint of the British Empire during the nineteenth century.

.. Within the shrinking defense R&D budget, a disproportionate share has been squandered on the F-35

.. select Russian and Chinese advances already limit America’s strategic freedom of action. Russia’s S-400 air defense system, for example

.. Russia has already agreed to sell the system to China, which means that China could sweep the skies above Taiwan. China has two weapons systems that may be able to sink American aircraft carriers, the Dong Feng 21 surface-to-ship missile and the Type 039A diesel electric submarine

.. The deployment of the S-400 in Syria, moreover, made short work of American proposals for a no-fly zone in that country.

.. Many military breakthroughs—such as Israel’s Iron Dome missile defense system—depend on the quality of algorithms and the speed of computation rather than on changes in hardware.

.. China has made advances in technologies that represent a strategic threat

.. satellite-killer missiles and hypersonic weapons delivery vehicles

.. there has been a steady accretion of technological advantages that, combined, pose a threat to American strategic superiority over a ten- to twenty-year horizon

.. The Nobel Prize–winning Professor Robert Mundell, the father of supply-side economics, showed (along with other economists) that chronic trade imbalances stem from demographic shifts.

.. As China’s demand for savings tapers off during the next decade, its trade surplus should gradually fall. This trend is consistent with Chinese policy

.. The seven technologies listed below constitute the basic elements of all modern electronics from computers to smart phones; in each case, their manufacture has migrated to Asia because Asian governments adopted the formerly American practice of supporting basic R&D.

.. China now graduates twice as many STEM Ph.D. candidates as the United States does each year.

A New R&D Policy Agenda

The simplest and most direct response would be to require domestic production for all sensitive defense-related goods, including all computers, displays, integrated circuits, sensors, and other high-technology equipment used in defense applications. In other words, for certain important categories of security-related manufactures, the tariff should be infinite.

This is the only reliable way to ensure that American manufacturers will bring production, including critical parts of the supply chain, back to the United States.

.. Targets for future scientific research should include (but of course are not limited to):

  1. Defeating the current generation of Russian air defense systems
  2. Enhanced use of drones in place of manned aircraft
  3. Hardening of satellites against prospective enemy attack
  4. Cyber warfare
  5. New physical principles in computing (e.g., quantum computing)
  6. Quantum communications and encryption
  7. Detection of ultra-quiet submarines (the present generation of Chinese diesel-electric boats are practically undetectable, and submarine drones could be used to deliver nuclear weapons to coastal cities)
  8. Detection and defeat of the next generation of hypersonic missiles
  9. Countermeasures against anti-ship missiles (rail guns, laser cannon)

.. there is a close relationship between federal R&D spending and productivity growth.

.. It is noteworthy that productivity growth tracks federal rather than overall R&D spending. That is because research that leads to fundamental breakthroughs is more likely to be funded for defense and aerospace needs.

..

The challenges to American growth and productivity today are arguably even greater than they were when Jimmy Carter left office in 1981. ..

  1. America’s population is aging rapidly: 15% of the total population will be 65 or older in 2015, rising to 20% by 2030.
  2. America had little foreign competition as a venue for entrepreneurial startups in the 1980s: the world’s capital and talent had nowhere to go but the United States. Now there are numerous competing venues for technological entrepreneurship.
  3. Several rising Asian powers, particularly China, have acted aggressively to close the technology gap with the United States, and they have leapfrogged American manufacturing in a number of key industries.
  4. Federal debt was only 30% of GDP in 1979 (not counting unfunded entitlements) but rose to 110% in 2015.
  5. Obstacles to growth at the end of the Carter administration—a 70% top marginal tax rate and an inflationary monetary policy—were easier to identify and remedy than contemporary challenges.
  6. America’s backlog of productivity-enhancing technologies has shrunk, in large part because defense R&D is half of what is was in the late 1970s relative to GDP.

.. Absent innovation, entrepreneurs will find other things to do, such as designing new financial derivatives.

.. Kennedy’s moon shot and Reagan’s Strategic Defense Initiative had such lasting economic reverberations because they were accompanied by tax cuts and regulatory relief that made it easier for entrepreneurs to capitalize on basic scientific innovations.

.. There is a strong case, however, for using government funds to seed new companies that can develop innovative technologies. In an ideal world, the venture capital community would assume this function. But in the real world, the requirements of defense R&D and production require public funding.

.. the most productive investments are the ones that test the frontiers of physics. These projects enabled us to fight the next war, not the previous one.

The Peculiar Populism of Donald Trump

liberal victory in the cultural revolution of the 1960s and 70s, with its emphasis on so-called postmaterialist values — personal fulfillment, openness to new ideas, and support for previously marginalized populations — had its costs, which political analysts have been reckoning. Those costs have become particularly evident in the eruption over the past year of the Brexit vote in Britain, the increasing power of anti-immigrant parties across Europe and the ascendance of right-wing populism in America.

.. As the Democratic Party in the United States and social democratic parties in Europe shifted their interest away from economic policies, hard-pressed members of the working and middle classes — suffering from stagnant or declining wages and lost jobs — led “a backlash against the cultural changes linked with the rise of Postmaterialist and Self-expression values,” Inglehart and Norris write.

.. “when people grow up taking survival for granted it makes them more open to new ideas and more tolerant of outgroups.”

.. In effect, postwar prosperity in America and in Western Europe allowed many voters to shift their political priorities from bread-and-butter issues to less materialistic concerns, “bringing greater emphasis on freedom of expression, environmental protection, gender equality, and tolerance of gays, handicapped people and foreigners.”

.. Insecurity encourages an authoritarian xenophobic reaction in which people close ranks behind strong leaders, with strong in-group solidarity, rejection of outsiders, and rigid conformity to group norms.

.. The proximate cause of the populist vote is anxiety that pervasive cultural changes and an influx of foreigners are eroding the cultural norms one knew since childhood. The main common theme of populist authoritarian parties on both sides of the Atlantic is a reaction against immigration and cultural change. Economic factors such as income and unemployment rates are surprisingly weak predictors of the populist vote.

.. Less-educated white Americans feel that they have become “strangers in their own land.” They see themselves as victims of affirmative action and betrayed by ‘line-cutters’ — African-Americans, immigrants, refugees and women — who jump ahead of them in the queue for the American dream. They resent liberal intellectuals who tell them to feel sorry for the line-cutters, and dismiss them as bigots when they don’t.

.. It is clear that strong forces have been working to increase support for xenophobic parties. This seems to reflect the fact that in recent decades, a large share of the population of high-income countries has experienced declining real income, declining job security, and rising income inequality, bringing growing insecurity. In addition, rich countries have experienced a large influx of immigrants and refugees.

.. high concentration of income and wealth in a relatively few urban metropolitan areas, where comfortable conditions encourage post-materialist values, and the low growth, low wealth character of the rest of the country where day-to-day economic concerns predominate.

.. the Center for American Progress, a pro-Democratic think tank, found a direct correlation between the percentage of “underwater” homes in a county and the likelihood of that country voting for Trump

.. health-related issues were a key variable: “lower life expectancy, higher rates of obesity, diabetes, heavy drinking and lower levels of regular physical activity.”

.. “Trump performed better than Romney in counties with higher drug, alcohol and suicide mortality rates.”

This was especially true in the industrial Midwest where, Monnat reported,

Trump did better than Romney by an average of 16.7 percent in the highest mortality counties compared to 8.1 percent in the lowest mortality counties.

.. The Left — as it currently exists with its toxic obsession with internationalism, multiculturalism and identity politics for everybody except the majority of people who might form its base — will simply die if it doesn’t understand this.

.. many Trump supporters have come

to believe that the American establishment was no longer reliably patriotic, with “patriotism” defined as an instinctive loyalty to the well-being and values of Jacksonian America.

.. While much of the elite “with cosmopolitan sympathies see their main ethical imperative as working for the betterment of humanity in general,” according to Mead, Trump supporters see “the cosmopolitan elite as near treasonous — people who think it is morally questionable to put their own country, and its citizens, first.”

.. The Trump agenda has developed its own internal logic: the more wreckage, the more publicity; the more publicity, the more success.