Apple Watch Is a Bridge to the Future

Apple Watch likely outsold Amazon Echo during the holidays despite Apple Watch selling for nearly 10x more money.

.. Based on unit sales, the Apple Watch business is currently about the size of the Mac business.

.. the device has become a bridge between the present and future. By including a screen, Apple Watch retains the familiarity found with smartphones, tablets, and laptops/desktops. At the same time, Apple Watch is giving wearers a glimpse of the future by introducing new ideas around how artificial intelligence, voice, digital assistants, and smart sensors can come together to produce a new kind of experience.

 .. We are witnessing nothing short of a revolution with Apple Watch. The device holds the potential to become more disruptive to the current computing paradigm than even Apple may want to acknowledge. This potential is becoming easier to see as time goes on.
.. For companies with business models based on grabbing as much of our attention as possible, Apple Watch does not represent a preferred revolution. This is likely one reason why Android Wear has failed to amount to much for Google. There just isn’t much incentive for Google to put Android on the wrist.

.. a segment of the iOS developer community that ranges from indies to multinational companies. This group is becoming nervous about Apple Watch because it’s not clear how the device will support the existing app ecosystem.

..  News of major companies backing away from Apple Watch support has led this community to think that Apple Watch is in trouble. In reality, this is backwards. The current app ecosystem, not Apple Watch, is in trouble.

.. Apple Watch likely won’t support the same kind of ecosystem that we are accustomed to with iPhone and iPad. Apple Watch ends up being designed more for what may come after the App Store.

..  most of my interactions with services and features on Apple Watch end up being through the Siri watch face and various cards featuring glanceable amounts of information and data chosen for me by a digital assistant. These cards are personalized for me based on the time of day and my schedule.

.. We move away from pulling data from various apps and getting pushed mostly useless notifications to being pushed a curated feed of data that is always changing and tailored

.. thinking of a product or feature that may one day serve as a legitimate iPhone alternative, there is a small but passionate group who thinks a paradigm around voice is the answer.

.. Unlike Amazon and Google, who are desperately trying to position voice as a way to leapfrog over the current smartphone/tablet and app paradigm, Apple is approaching things from a different angle. Instead of betting on a voice interface that may push some information to a stationary screen, Apple is betting on mobile screens that are home to a digital assistant. Apple is placing a bet that consumers will want the familiarity of a touch screen to transition to a future of greater AI and digital assistants.

..  Apple Watch will eventually become completely independent of iPhone.

.. Apple also has invested significantly in getting the health, fitness, and medical industries to embrace Apple Watch. Items like GymKit allow Apple Watch wearers to pair their device with fitness equipment.

.. Later this year, there will be more than 40 million people wearing an Apple Watch on a daily basis.

.. As competition for our attention moves away from smartphones and tablets, it will soon become evident that Apple holds immense power in being the largest wearables software provider in the world. This power will manifest itself in Apple’s digital assistant occupying a growing role in hundreds of millions of users’ lives.

In Conversation: Terry Gross

The Fresh Air host on the art of the Q&A, the guest that most surprised her, and how she salvages a tanking interview.

You’ve been interviewing people for more than 40 years. What do you think that’s taught you about yourself?
That’s hard. I’m not exactly sure I can enumerate what I’ve learned. It’s like you’re slowly being changed every day by doing this job. I have learned, though, that everybody is insecure and everybody is troubled. Even incredibly talented people have deep insecurities. Maybe this is perverse, but I find that idea comforting. It helps me cope with my own stuff.

.. I’m probably just revealing my own neuroses here, but it sure seems that when people are presented with two pieces of information — one negative and one positive — the negative one almost always gets a lot more attention.  
That’s exactly my problem.

So if somebody said to you, “Fresh Air is my favorite thing to listen to,” and then said, “Well, yesterday’s show wasn’t the best.”
Stop right there. I would totally dismiss the “favorite thing to listen to” part. I’d think that was just their way of cushioning the blow that yesterday’s show was terrible. They’d just come up with a false opening to be nice about how bad yesterday’s show was.

..  Do you have to be weird to be the kind of interviewer you are?
You don’t have to be weird. I think what you have to do is really believe, as I do, that the interview serves a function.

.. What’s the function?

.. John Updike on this. In his memoir, Self-Consciousness, which I really love, he said he wanted to use his life as “a specimen life, representative in its odd uniqueness of all the oddly unique lives in this world.” That’s kind of how I see interviews. When you’re talking to an artist, you can get insight into the sensibility that created his or her art and into the life that shaped that sensibility. I love making those connections. I think we all feel very alone. I don’t mean that we don’t have friends or lovers but that deep at our core we all have loneliness.

.. And want connection. 
Yeah, we want connection and sometimes when you’re talking to an interviewer who you trust, you can speak in a way that’s different than the way you talk to friends. You can reveal more. Not always, but sometimes.

.. But if I am aware of allegations, I can’t not ask about them. And in that circumstance, the guest is unlikely to tell me the truth and we’re all likely to be very uncomfortable and feel as if something is going unsaid. So rather than create that situation, I’d prefer to just not do the interview.

.. Along those lines, did you have any qualms about interviewing Woody Allen? 
That interview was before the allegations that he’d abused his daughter. But I did ask him about Soon-Yi. .. I didn’t want to just say, “So, you married your daughter?” I kind of asked around it. I knew that he doesn’t talk about it or at least he didn’t at the time, so I just did this question about if he thinks it’s fair to judge somebody’s work based on their life. Needless to say, he didn’t think it was.

.. People think when you interview that you talk a lot. Actually, I listen a lot. I talk very little. Listening sounds like it should be easy, but it’s not, because while I’m listening, I’m also thinking ahead. I’m thinking, Is this an interesting answer? If I was editing this answer what would I be editing out and what would I be keeping in? Because if I’m going to ask a follow-up question, I need to know if the listeners have heard what I’m following up on. So I’m thinking all that, and I’m also thinking, Is this interesting enough to follow up? If so, what is the follow-up? Or is this something I should just say, “Time to move onto another subject.” I’m also thinking, What’s that word on the tip of my tongue? And then I’m thinking, Oh, my producer laughed. That’s good. Or, My producer looks bored, that’s not good.

.. I started doing interviews because I had initially wanted to be a writer and by the time I was in college, I gave up on that. Then there was this kind of creative void that I had no idea how to fill.

.. But as somebody who’s shy, radio gave me an opportunity to engage with people in a forthright way without it being about me. Once I had a microphone, “Why would you talk to me?” became “Now I have a reason to talk to you and you have a reason to talk to me. So let’s talk.”

.. maybe people who knew me could trust me to keep a confidence. And I do think people thought of me as somebody who played fair. The other thing that prepared me to be an interviewer was being an English major.  When you’re reading fiction, you’re becoming the narrator of the story.

.. It’s an act of empathy. 
Yeah, you’re imagining living that person’s life and that’s part of what you do when you interview somebody. Part of the preparation is thinking, What’s it like to be this person? And then when you’re talking to the person it’s like, Wow, that person lived through that? Let me make some calculations about what that could be like, and ask them questions based off of how I’d feel if that happened to me.

.. I think what changed their minds about my job — and made them realize it was an actual thing — was when I was still in Buffalo at WBFOIn the early ’70s, after a mercifully short stint as a public school teacher in Buffalo, Gross was able to land a job at the city’s WBFO station, where she produced programs on public and women’s affairs, as well as the arts. Chief among them was a three-hour daily magazine program, This Is Radio, and the feminist-focused Womanpower.. [NPR’s] All Things Considered ..  was a new show back then, and it went on the road to develop stories that had a local angle — I did one of those stories when it came to Buffalo. Having a story that aired on a national show and that my parents could hear — that made them think, Oh, her work exists! 

.. Once they realized I hosted a show and earned a genuine salary, they were thrilled but in terms of answering your question — I committed, you know? I wanted it so badly that I just devoted myself to it.

.. And you were determined to hold on to it. 
You could criticize me, you could insult me, you could mock me — it was all right, just let me keep doing the job. Because I was an English major, I loved to read and dissect what was being said and why it was being said and think about the language being used. Interviewing fit so many of my needs.

.. when you interviewed Quentin Tarantino around the time of Django Unchained.
I really wanted to know his position on cinematic violence! When that movie came out, the Sandy Hook shooting had just happened, and Django Unchained was this incredibly violent movie — Quentin Tarantino’s stylized kind of violence .. It’s kind of glorying in the violence. And I wanted to know if that violence read differently after all those children were killed by a gun. [Tarantino] interpreted that, I think, as meaning, “It’s your fault, Quentin Tarantino.” Which I didn’t mean at all. It disappointed me that he got testy about it and took it as moral judgment of his movie, as opposed to an opportunity to reflect on an issue that was staring us in the face.

.. People are always projecting things. They’re hearing things that weren’t said or projecting meaning that was not intended and, perhaps, not even implied. I’ve gotten both insults and compliments for interviews I’ve never done. What can you do? There’s no way of controlling what people think. I do have a bullshit detector and it’s something I’ll use, but I do think I try and be empathetic to everyone I interview regardless of their politics.

.. Can empathy be learned?
I’m not so sure. I think you can learn to be a better listener and to focus better, but some people are just naturally not attuned to others. Even if they’re listening, they’re not picking up on the emotional meanings. I don’t know that you can teach emotional understanding.

.. I wish I could’ve asked my parents more about how they felt about dying. It’s the kind of question I ask guests, but my parents would wave me away if I tried to talk about that subject with them. I think they were trying to spare me, but also that maybe they didn’t have the language to talk about death. I don’t know. They were children of Eastern European immigrants who grew up without the language of psychology and philosophy. My father, I’m not sure he ever read a novel. There’s a certain kind of introspective language he might not have had access to.

.. How do you feel about dying?
I’m not afraid of it. What I’m afraid of is pain. I’m really afraid of suffering. I’m afraid of being trapped in a hospital incapacitated.

.. But the prospect of not existing isn’t scary to you.
No, it’s not. I also don’t believe in a literal heaven and hell. I don’t think that there’s going be an accounting and I’m going to be sent to a place where I’m burning in flames.

.. Unless it hurts. 
Then I’d be very afraid.

.. one of the things I’ve learned how to do on the air is make people stop talking. Some people can go on for seven minutes without a breath. At some point, you have to interrupt them and explain, “This is radio. We need to take breaks. We have to have, say, two-minute answers, or else we’re only going to be able to ask about three questions.”

.. Are there any similar ways in which your job bleeds into your daily interactions? 
Well, it’s made talking to people easier. I used to be really shy and now I feel like I can talk to anybody. I know I can ask questions that will help me find common ground. I can navigate to the place where me and another person can have a real conversation.

.. Sometimes I feel like people want the experience of being interviewed. But off the air, I like to be not the interviewer. I want to engage with the person I’m talking to on an equal level.

.. What I like is to have a genuine back-and-forth: Here’s how you feel, here’s how I feel. Here’s my reaction to you, here’s your reaction to me. That’s as opposed to just “tell me more about you.” In an interview, I like to hang back. It’s not about me. If I made the interviews about me, we’d be talking about the book I read that day, because that’s how I spend all my time — preparing for the show.

.. So I had to buy a car — this was the ’70s and or maybe the early ’80s — and I wanted to hear the car’s radio and make sure the speakers were good. So I was trying out a car and I tuned into WHYY, where Fresh Air was then a local show that I hosted, and the guy who’s selling me the car says, “Oh, I know that station. You know that lady in the afternoon? That really annoying lady?” And I said, “Oh, uh, that’s me.” And he smacked his head and went, “I’m never gonna be able to sell you the car now.”

.. I used to think of myself as nondescript. Outside of being short, I’m not the kind of person who is visually memorable. I don’t mean to disparage myself, but some people are striking because they’re so beautiful or they’re so tall and I’m short — it’s easy to not notice me. To be noticed when you don’t think of yourself as being noticeable is a little spooky.

.. You’ve said before, in various places, that all the prep time your job requires means you’re not the best at cultivating friendships. But I wonder if talking with people every day for Fresh Air satisfies some of the needs you might otherwise have for emotional connection. 

.. Have you learned any reliable tricks over the years for how to salvage an interview that’s tanking? 
Sometimes if somebody’s like a little too low-key, I find myself maybe talking faster to compensate, Like, Match me up here! Match me louder and faster!

.. Does that actually work?
[Laughs] No, I don’t think so. What I’m really trying to do is find the person’s comfort zone. Some people are great on craft — the process of writing, the process of making the film. Some people are great on anecdote. Some people are great on biography, their personal story. So I’ll just keep looking for that spot.

..  I can’t argue that every interview I do is interesting. Sometimes we don’t run interviews because they’re boring or confusing. You don’t want to hurt the interviewee’s feelings but your first responsibility is to offer something interesting to your audience.

.. my job has had a bad effect on me physically. I’m either reading, screening something, listening to something, or talking to someone. It’s a sedentary life. I’m proof that you can hurt yourself by sitting and reading. I have back issues. Sitting’s also probably not good for your heart. I don’t have heart problems but when people talk about, like, aerobic exercise, I just stare at them blankly: “I’m sorry, what?”

.. I don’t have children. I can’t say that was a sacrifice. I didn’t feel called to have children. I know I’ve missed out on something special but I couldn’t possibly have done my job and be a parent. The show is premised on me preparing at night for the next day’s interview. Doing that with children would’ve made me a terrible mother. When I was growing up it was unheard of to not have children and if you didn’t have children, it meant that there was something physically wrong with you. The women in my neighborhood were full-time mothers and that’s not the life I wanted. So I went completely in the opposite direction and I’m not sorry. I made a choice about what I wanted and I’m glad I did.

Facebook Overhauls News Feed to Focus on What Friends and Family Share

I very much hope this isn’t just words. The core problem, IMO, is that content that makes us angry, anxious or jealous is a much better driver of clicks than content that makes us happy. I’m sure Facebook knows this. If they really mean it, they’ll accept that they will make less money as a result of this change. It would be the right decision in the long term, but the short term will hurt.

Hidden Brain: Our Mental Space, Under Attack

Corporations ranging from Google to Fox News have found ways to grab your attention, package it and then make money from it. Their strategies are part of a long legacy of companies trying to capture and monetize our attention. Columbia University law professor Tim Wu calls these businesses attention merchants.

.. Benjamin Day was working in newspaper printing, and he thought the business model needed a reboot. Six cents was way too much. He decided to start his own paper, The New York Sun, and sell it for one cent.

.. Attention is the fuel that allows everyone from candy makers to car dealers to sell their wares. In fact, attention is so powerful that once you have it you can get people to buy things they didn’t even know they needed. Like, for example, mouthwash. In the 1920s, Listerine came up with one of the first examples of something Tim calls demand engineering.

..  I don’t think people thought much about whether they had bad breath or not before the 1910s or 1920s. In that era, a new form of advertising was essentially invented, which the goal of which was to engineer a demand that did not already necessarily exist. It was seen as a scientific process done by professionals and necessary to support new products that might otherwise not sell, mouthwash being one of them, toothbrush, toothpaste being another.

.. People didn’t necessarily want them. The key there is that you could take human attention, you know, which you’ve harvested to some extent, and then transform it or spin it into gold by engineering new demands.

.. something extraordinary in the history of the attention merchants happened on Sunday, September 9, 1956.

Yes, and that is what I label peak attention, otherwise known as Elvis Presley appearing on “The Ed Sullivan Show…”

(CHEERING)

WU: …Which registered an audience share which has never been rivaled. You know, there’ve been larger audiences, but the share of the audience has never been quite as large as on that day.

 

.. This lack of self-control lies at the very heart of nearly every new invention of the attention merchants. Even as people try to liberate themselves from one form of mind control, skilled merchants find new ways to undermine people’s ability to look away. One of their biggest victories in this arms race was the discovery of televised sports.

WU: And the turning point for sports was the 1958 National Football League Championships. The game of the – greatest game ever played between the Colts and the Giants. And, you know, it was an incredibly exciting football game.

(SOUNDBITE OF ARCHIVED RECORDING)

UNIDENTIFIED SPORTSCASTER: There’s the kick.

WU: But, more to the point, you know, football had not been watched on TV by large audiences and no one quite understood to that point just how captivating it was. And it has proven to this day. There’s been some weakening, but sports audiences are very loyal. They’re an exceptionally valuable, maybe the most valuable attention-harvesting opportunity. And this is another of TV’s inventions in the 1950s.

 

..  MTV ’90s started to think, well, you know, it could be that the era of Michael Jackson’s videos are coming to an end, or, Duran Duran. You know, people aren’t going to watch videos anymore. We need something else. They actually thought about broadcasting football. They did a game show for a little while, but then someone had the idea that what they really needed was a soap opera.

And, as we already suggested, they looked at soap opera and realized that they were far too expensive. MTV was run on the cheap. You know, they had basically no costs other than the veejays who they paid, and parties and, you know, some minimal salary. So they had the idea of getting a bunch of amateurs or regular people together, putting them in a house and then just seeing what happened. The house was in SoHo.

The result was a show called “The Real World.” And as you already suggested, it was the founding series of reality television and driven really at bottom by cast-cutting

.. The participants in the original “Real World” were paid $1,400 for the entire set. So, you know, not very expensive.

VEDANTAM: And the argument made to the participants was we are going to pay you, not in dollars and cents, but we’re going to pay in attention and fame.

WU: Yes. This was the genius discovery in a way – that’s one way of putting it – is that, you know, as opposed to shelling out for a big salary, especially for a famous actor, you could instead get, you know, so-called normal, somewhat normal people to do it for the idea that they would themselves become celebrities, at least for a little while.

..  Thousands of people have taken this idea and run with it. You don’t need to be a large corporation anymore to be an attention merchant. The screens on our desks and in our hands have enabled a new breed of merchants who have found ever more powerful ways to keep us coming back. That’s coming up after the break. But first we need a moment to monetize your mind space with some messages from our sponsors. Yes, we’re attention merchants, too.

 

.. I think that Donald Trump through “The Apprentice,” and to some degree other parts of his life, understood deeply the power of capturing and using human attention. Now on “The Apprentice,” I think he studied what it takes to capture an audience – some of these things we talked about – BuzzFeed, the sort of plot twist, the unusual, surprising behavior. And I think he has, in his presidency and during his campaign, saw it as his primary directive to always win the battle for attention. Sometimes even losing or appearing to lose, it doesn’t matter as long as there’s a good show, a big fight, and everybody’s paying attention to me. In his mind, he thinks he’s won.

And to some degree, it is truer than any of us would like to admit. At some deep level, there’s some genius to it – understanding that the battle for attention is primary to a lot of other battles. You know the whole country, and to some degree the world, is reacting to his agenda, his presence, his tweets, everything he does. That’s also known as power. You know, even if people are resisting you, they’re still paying attention to you.

 

.. You say that because Trump is an attention merchant, his biggest vulnerability, you know, might not be the risk of impeachment but the risk that people will eventually get bored of him. Talk about that idea – that one of the risks of being an attention merchant is that people will eventually start to tune you out.

WU: Yes, you know, I think this happens with all advertising, almost all content and many celebrities, with a few exceptions. We have some innate tendency to get bored, to get used to things, develop some immunity. You know, even a hit show like “I love Lucy” eventually lost its audience. And so much as Donald Trump rose to power on an intentional move – you know, almost running his campaign and presidency as a reality show – I think when people begin getting bored, begin tuning out, you can expect a loss of power. He may fade less in the way of Richard Nixon and more in the way of Paris Hilton.