How would Frank Luntz frame Warren Buffett’s Tax Debate?

The Secretary-Billionaire Tax Equality Principle

Warren Buffett wrote an op-ed recently that suggested that the top 0.3% of yearly earners were paying too little in taxes.
One of his favorite illustrations of this point is that his secretary pays a much higher tax rate than he does.

His prescription is:

  • undefined cuts to entitlement programs
  • higher taxes on the top 0.3%

The Power of Framing

The idea that a secretary should not pay a higher tax rate than their billionaire boss
is hard to argue with and shows the power of “framing”.

Here’s an other tax framing idea:

It is often said that we don’t want to push the burden of current spending onto future generations.

Reihan Salam: During the Bush years, it was often said that the 2001 and 2003 tax cuts represented redistribution from future taxpayers to current taxpayers.

You might reframe this as:

Those older Americans, who can afford it, should not get a better deal their grandchildren’s generation

But how would Frank Luntz say it?



Multi-resolution blog template

In late 2006, A List Apart had an article about “Adaptive Layout“,
which they described as an improvement over liquid CSS layouts because it is optimized for multiple screen resolutions and adjusts automatically.

I was intrigued, so I decided to experiment with an adaptive blog template that automatically adjusts itself to different screen resolutions, from an iPhone to a 1920×1200 monitor.

Blog Layout: Multiple Resolutions

The result isn’t very “polished”, but I finally got around to posting my own “adaptive blog layout”, which uses javascript to tell the browser to use a different body css class, depending upon the reader’s screen resolution.

Future Improvements

The template could be improved by paying better attention to the most common browser resolutions and developing grid-based versions tailored to specific resolutions. I did the opposite — I started with the content and defined CSS rules to fit my text and images.


License: Creative Commons

Creative Commons License

Better metric: Gallons per 10K Miles

Last year the New York times had a short article proposing that instead of thinking about fuel economy in “miles per gallon”, we should think about “gallons per mile“.

The reasoning behind this poposals is that stating fuel economy in MPG “leads consumers to significantly underestimate the gains in fuel efficiency that can be achieved by trading in very low m.p.g. vehicles — even for one that gets only a few more miles per gallon.”

Larrick emphasizes that his long-term goal is to get everyone into the most fuel-efficient vehicles that exist. But right now, he says, “as a national-policy question, the urgency is getting people out of the 14-m.p.g. vehicles.” And m.p.g. ratings aren’t the most useful prod, largely because the real significance of differences in m.p.g. is often counterintuitive. The jump from 10 to 20 m.p.g., for example, saves more gas than the one from 20 to 40 m.p.g. The move from 10 to 11 m.p.g. can save nearly as much as the leap from 33 to 50 m.p.g.

People often scoff at the idea of hybrid trucks or SUVs like the Cadillac Escalade that only improve MGP from 14 to 20. But if you do the math, over 10,000 miles, this decreases the number of gallons used from 714 gallons to 500 gallons. This is a savings of 214 gallons,

By comparison improving a Toyota Prius’s mileage from 46MPG to 70MG only saves 75 gallons over 10,000 miles.

Here is the comparison of “miles per gallon” (MPG) and “gallons per 10,000 miles” (GP10K):

Vehicle MPG GP10K
Cadillac Escallade AWD 14 714
Cadillac Escallade Hybrid 20 500
Toyota Prius 46 217
Hypothetical Hybrid 70 143

To illustrate the point further, I put together a spreadsheet
using actual fuel economy figures for some current models, along with some extreme cases.


Optimistic Assets: The Banking Crisis is Over

Time: The Banking Crisis is Over

On the same day that I read an article reporting that the Federal Reserve minutes from the March 17-18 meeting showed that members expressed such great concern that the Fed decided to pump 1 trillion more dollars into the system, I also heard news reporting that things are looking a lot better, with some even preparing to declare victory.

I would think the memory of Iraq should be recent enough that we wouldn’t immediately accept statements saying that we have turned the corner on the financial system, especially without strong evidence that the fundamentals of the crisis have changed.

Profits from Easy Money (excluding losses)

One statistic that people use to support the optimistic view is Wells Fargo’s projected $3 billion quarterly earnings, but these figures may include temporary profits caused by refinancing, and exclude some losses. To convince me further, I would want to know why Wells Fargo’s charge-offs on bad loans and loss provisions were below expectations . I would also want to know that the Option ARM portfolio it acquired from Wachovia isn’t about to hemorrhage losses. Housingwire says the decision to take fewer charge-offs accounts for a significant portion of these “profits”.

Simon Johnson says that we shouldn’t just be looking at the stock market. While the stock market may be rising, the debt market is indicating a higher probability of defaults.

Defending the Private-Public “Partnership”

I have yet to hear a persuasive response to criticism that the “Public/Private Partnership” can easily be manipulated in a way that allows banks to inflate the prices of assets and offload a significant portion of losses on taxpayers. When banks and related parties can participate in the purchase of these assets, the process is ripe for abuse.  There are several examples of how this could be accomplished circulating presently.

Also note that the flaws in the bailout process would likely to be a positive for bank stocks. Newsweek says that Citigroup is buying up more toxic assets in anticipation that they will be able to game the system.

Optimistic Assets

These critiques suggest that the loses the banks have are not likely to be recognized, meaning the banks will likely refuse to sell unless they receive an offer that comes close to the value they hold on their books.
Indeed, though Bank of New York Mellon may be in a different class than some of its peers (I don’t know), Robert Siegal’s interviewwith bank CEO Robert Kelly produced a good soundbite for what will likely be some of his fellow banker’s positions:

Robert Siegal: What are we going to call toxic assets which banks decide are so good that they want to hang onto?

Bob Kelly: Perhaps optimistic assets (7:20 min)

And to throw in another possibility: subsidized and gamed assets.

2 Views on the Crisis

Ultimately there are two views of the crisis:

  1. A Liquidity Problem: Individuals and institutions may be short on cash, but they’re “Good for it”. Their assets are worth more than their liabilities, and we just need to “unthaw” the credit system.
  2. A Solvency Problem: Individuals and institutions have too much debt and will be unable to pay their debts without implicit guarantees from the government and other forms of assistance (or to use a less generous term, more “bailouts”).
    Future economic growth we be reduced because these “zombie” banks will have to be recapitalized; and consumption won’t be able to quickly recover to past levels, reducing future corporate earnings.

If this is a crisis of the first type, positive cash flow should indicate that the crisis is abating. If it is the latter type of crisis, we won’t know where we stand until we can get a better sense of what those “optimistic assets” are worth.

Unfortunately, I don’t see how we will know the value of the assets, even after they have been “priced” by the “market” because of the presence of subsidies, gaming, and the unknown future performance of those assets. Merely having a “price” does not solve the problem unless the price is credible or unless the goal is simply to move the “assets” from the private balance sheets to the the taxpayers.

Not Considered Insolvent

One final note: on re-reading the original Time Magazine “The Banking Crisis is Over” piece I was struck by this sentence:

There is enough evidence in comments from the CEOs of Citi and B of A and in the Wells Fargo earnings to show that the idea that banks are insolvent and probably in need of nationalization is no longer part of the consideration of how the problems with the system will be settled.”

Really? Is that sufficient evidence? Wells Fargo may have a real quarterly profit, and various CEOs may be saying positive things, but how does that show that the entire banking industry is solvent?
Solvency is independent of quarterly profits, especially given the circumstances under which these “profits” are projected.

It sounded to me as though the author is saying that the banks are obviously solvent, but if you read more closely, you will see that he is actually saying something more subtle: that the possibility the banks are not solvent is not being considered as an option.

The Financial Iceberg

Iceberg: Photo by Rita Willaert | Creative Commons Noncommercial

Credit: Rita Willaert Creative Commons Noncommercial License

I’m more inclined to believe that the full extent of the financial crisis is like a iceberg, still lurking under water. The size of the iceberg is finite and we may even be able to say that it won’t grow larger (I don’t know),
but how will we know when we understand the full size of the problem?

I’ve traded emails with the author of the Time piece, and he seems to think that I am missing the point of his  piece: the crisis is behind us and, although the remaining piece is large, the rest is a multi-year $1 trillion plus “reclamation” job. I hope so, but I would be surprised.