Most small business don’t have a huge marketing budget and need to make their marketing budget go as far as possible. There are many options but you have probably overlooked YouTube Ads.
You probably visit YouTube often – maybe at least once a day. You have no doubt sees the ads that run before videos. These ads are crushing it when it comes to generating leads and getting new customers online.
YouTube Ad Statistics
– YouTube has more than one billion users – that’s almost one-third of all internet users.
– 45% of users watch more than an hour of YouTube videos per week.
– More video content is created online in 30 days than has been created by all major US television networks in 30 years.
– 46% of all users act after watching a video ad.
How To Use YouTube Ads To Get More Customers and Leads
YouTube Advertising Options : Types of YouTube Ads
You need to know your YouTube Ad types. There are three to consider:
1. YouTube TrueView In-Stream Ads are the ads you’re probably most familiar with on YouTube. These are the ads that stream before a video. They often come with a “Skip Ad” option that displays after five seconds. One thing you may not know is that if a viewer skips your ad, you won’t pay for the view. That’s key if you have a limited ad budget.
2. YouTube Discovery Ads show up in YouTube search results and look just like other videos. To get viewers to choose your ad, you’ll need an eye-catching thumbnail to grab their attention. Here again, you’ll only pay if a viewer clicks on your ad. You won’t pay to have your ad displayed in the search results.
3. YouTube Bumper Ads are very short ads that can’t be skipped. They’re most often targeted to mobile users, and they’re ideal if you have a message that can be conveyed in just a few seconds.
You’ll need to decide which ad format is best suited to your company.
Video Ads Best Practices
Now, let’s look at some simple things that can help you generate tons of local leads with YouTube ads.
Keep Your Bumper Ads Short, usually less than 10 seconds.
YouTube In-Stream ads can vary in length, but 30 seconds is a good length to keep the viewer interested.
Discovery ads can be longer – as much as two minutes – but make sure the content is engaging. That’s the only way that you’ll keep a viewer’s attention and get them to click your call to action.
YouTube Ads should:
– Grab Users’ Attention from the Start
– Target your audience’s biggest pain point.
– Tell a compelling story, people will keep watching to find out how it ends.
– You MUST have a Call to Action
– Optimize Your Landing Page for Video Viewers
Lead Generation on YouTube Doesn’t Have to be Expensive…
Provided you choose the right place to run your ads and follow these simple guidelines, you should start seeing high-quality leads from your ads quickly. And from there, you can nurture those leads and turn them into loyal, paying customers.
Multiple WordPress Sites on Docker
Moving from a hosting account to a virtual or dedicated server? With add-on domains in cPanel, you could host a virtually unlimited number of sites on your account. A cloud compute instance, such as one from AWS, provides you with a single IP address. As you might know, only one web server can bind to port 80 at a time – so how do you host multiple websites on your own Linux box?
The amount of CPU and RAM on your own server is more than the shared pool of resources normally on a hosting account. If your websites are not extremely high traffic (less than 5,000 visitors/month), why let the excess resources go to waste? An instance with 2 to 4 GB of RAM could easily host multiple WordPress sites.
You can run multiple WordPress websites using a single MySQL database server and virtual hosts configuration in Apache, but nowadays, there’s an easier, more “cloud native” way to achieve the same result: Docker. Docker is a container runtime that gives each application its own user space, complete with process tree and file system, on a single Linux machine.
Reasons to Use Docker to Containerize Traditional Apps
- Easy to deploy – With Docker, you pull app images directly from a repository with all the dependencies they need built in. In general, each container is responsible for a single service, hence the saying “micro-services architecture.” In the past, a single “monolithic” app would have many components that you would individually need to download the runtimes for.
- Portable – If any of your containers outgrow the physical infrastructure it lives on, you can use the commands docker commit (create a new image of the container with your additions to the layered file system), docker export (download a tar archive of the container) and docker save (download a tar archive of the attached volumes) to back it up. With a scheduling and orchestration tool such as Docker Swarm or Kubernetes, you can even scale up a service across a Docker cluster with a single command.
- Secure – Docker containers are isolated from one another, making it difficult for an attacker to gain access to other services from a single compromised application. Unless you are running a container with the –privilegedflag, a container has very limited permissions on the host system, protecting the kernel from a malicious attack.
TrueView People Counter®
Developed to count visitors entering a location TrueView People Counter® is the leading application for foot traffic. It is built on the most advanced algorithms for intelligent video available in the world. TrueView People Counter® runs fully embedded in standard ceiling mounted network cameras and automatically counts in real time the number of people passing under the camera and in what direction.
Which Type of People Counter is Best for You?
People counting technology can serve many purposes, beyond simply tallying up how many visitors come through your doors. Different solution sets can accurately track your busiest hours and days; chart how people actually move through your establishment; help you determine if you are over- or under-staffed; and even enhance your security/loss prevention capabilities. Of course, not all people counters perform all these functions. The technology comes in many shapes and sizes, offering solutions that can be shaped for differing budgets, entrance configurations and building layouts, as well as required accuracy levels and analytical capabilities. This eBook will explore currently available people counting technology options, highlighting the environments and business needs that each option is best suited for.