New York investor Robert Mercer, has carved an idiosyncratic path through conservative politics, spending tens of millions of dollars to outflank his own party’s consultant class and unnerve its established powers. His fortune has financed think tanks and insurgent candidates, super PACs and media watchdogs, lobbying groups and grass-roots organizations.
.. Kellyanne Conway, is a veteran Republican pollster who previously oversaw a super PAC financed by the Mercers.
.. Mr. Mercer reportedly invested $10 million in Breitbart several years ago
.. Mr. Trump is also relying on Cambridge Analytica, a voter data firm backed by Mr. Mercer
.. A Mercer-backed super PAC supporting Mr. Trump is now being shepherded by David Bossie, a conservative activist whose own projects have been funded in part by the Mercers’ family foundation, according to tax documents.
.. Mr. Mercer, 70, a mathematician and competitive poker player who spent his early career at I.B.M., joined Renaissance in the 1990s and rose to become the co-chief executive, earning hundreds of millions of dollars along the way. Today, he and his wife, Diana, live on a sprawling estate on Long Island’s North Shore where
.. They have given to libertarian organizations, such as the Cato Institute, and political organizations like the Club for Growth
.. Mercers were deeply involved in the Republican nominating battle this year
.. During the early phase of the campaign, Mr. Mercer donated $13 million to a super PAC supporting Mr. Cruz.
.. They were helped in part, according to a person who asked for anonymity to describe the family’s thinking, by Mr. Trump’s growing emphasis on traditional conservative ideas, such as tax cuts.
.. the family broke with Mr. Cruz in highly public fashion after his speech at the Republican convention, when the Texas senator refused to endorse Mr. Trump