Running negative ads that have enough of a kernel that you can keep a straight face, though others might say you were taking liberties
Ran ads arguing that an opponent sold ads for Penthouse (a scientific journal owned by Omni magazine, which owned Penthouse).
I “own” my ads. Every candidate signs off on the ads.
Defense: It was a very tough year, you can’t let opponent “hang around” after Labor day.
Implied that an opponent was drunk when accident occurred (knew had a few DUIs, but not necessarily then).
Are there any boundaries? Have you ever written a script that goes too far?
The voters set the limit. You can’t run ads that don’t work, that are not believable. Candidate have a brand. You can’t run ads contrary to their brand.
An opponent committed suicide.
Rush Limbaugh is my hero (42 min)
I would be to the right side of the Freedom Caucus.
Litmus Test: abortion, guns
- very conservatives: 20-50%
- somewhat conservative: 25%
- establishment: 25%
- 80% approval rating
- 1/3 of the party would leave with Trump
Political caricatures don’t come much broader than these. Strange was the establishment incarnate; Moore was the Republican electorate’s id made ruddy flesh, an avatar of the latent nativism and conspiracism that Donald Trump’s detractors inside and outside the Republican Party blamed for his rise.
.. This was a “Jurassic Park” vision of the Republican base, in which party leaders, after fecklessly creating and nurturing a monster, find themselves powerless to stop it once the electric fences go out on the island.
.. Reagan’s 1980 campaign won seven percent more of the labor-union vote than Gerald Ford did in 1976, but he won just 10 percent of the nonwhite vote, significantly less than Ford.
.. Many of the major contenders for the 1988 Republican presidential nomination ran explicitly on the idea of bringing nonwhite constituencies into the party — none more enthusiastically than Representative Jack Kemp of New York.
.. Kemp believed that his vision of racial outreach could bring the party control of Washington.
.. Kemp lost to George Bush — himself a self-identified base-broadener, but one whose candidacy was marred by the race-baiting “Willie Horton” ad
.. Lee Atwater, Bush’s campaign manager, vowed — and later apologized for vowing — that “by the time we’re finished, they’re going to wonder whether Willie Horton is Dukakis’s running mate.”
.. It was a testament to the party’s cynicism, naïveté or both that Atwater, in taking the helm of the Republican National Committee after Bush’s victory, was tasked with improving outreach to black and Hispanic voters.
.. The base had, in Gingrich’s formulation, become something new: not a coalition to be expanded but a force to be propitiated or crossed at Bush’s peril. It was not there to be molded by politicians like Jack Kemp. It was there to give orders to them, through mediums like Gingrich
.. When Bob Dole — who had campaigned for the 1988 nomination on, as his spokeswoman put it, the “need to broaden the base of the Republican Party” — said he had no “litmus test” for the abortion views of his running mate in 1996, he drew harsh words from James Dobson
.. It implies that the Republican Party is not a coalition of interests but the tribune of an essentially unified tribe.
.. Conservatives often point out, correctly, that today’s Democratic base is, if anything, more monolithic in its policy views than its Republican counterpart, with more uniform positions on issues like abortion, immigration and taxes.
.. Republican voters, meanwhile, passed over candidates with actual fiscal-conservative and evangelical bona fides, like Ted Cruz, in favor of one whose only sustained and consistent point of contact with past Republican practice was the winking subtext of the party’s white identity politics, delivered without the wink. One party’s base knew what it believed; the other’s knew who it was.
Bannon’s grand ambitions should inspire the same soul-deadening déjà vu, the existential exhaustion, with which Bill Murray’s weatherman greeted every morning in Punxsutawney, Penn. They should bring to mind both Friedrich Nietzsche’s idea of eternal recurrence and his warning that if you stare deep into the abyss, it stares into you.
.. What Bannon is promising is what the Tea Party actually delivered, in a past recent enough to still feel like the present: a dramatic ideological shake-up, an end to D.C. business-as-usual, and the elevation of new leaders with a sweeping vision for a new G.O.P.
.. The ideological shake-up took the form of paper promises, not successful legislation. The end to D.C. business-as-usual just created a new normal of brinkmanship and gridlock. And when the Tea Party’s leaders — Ted Cruz and Rand Paul, above all — reached out to claim their party’s presidential nomination, they found themselves steamrolled by a candidate who scorned all their limited-government ideas and offered, well, Trumpism instead.
.. when it comes to governance, Trumpism turns to have two fatal weaknesses:
- the dearth of Trumpists among elected Republicans, and
- the total policy incapacity of Trump himself.
So having failed in his appointed role as Trump whisperer and White House brain, Bannon has decided to do the Tea Party insurgency thing all over again, except this time with his
- nationalist-populist cocktail instead of the
- last round’s notional libertarianism.
.. Maybe the Tea Party was a dead end, but some Trumpist primary candidates will finally produce a Republican Party capable of doing something with its power.
.. His professed nationalism, with its promise of infrastructure projects and antitrust actions and maybe even tax hikes on the rich, is potentially more popular than the Tea Party vision ..
.. But this imaginative exercise collapses when you look at Bannon’s own record and the candidates he’s recruiting... At the White House, Bannon did not manage to inject much heterodoxy into any part of the same old, same old Republican agenda. But he did encourage the president to pick racialized fights at every chance... his new grass-roots populism promises to be more of the same:
- a notional commitment to some nebulous new agenda,
- with white-identity politics and the
- fear of liberalism supplying the real cultural-political cement... Especially because the would-be senators he’s recruiting are a mix of cynics and fanatics who seem to share no coherent vision, just a common mix of ambition and resentment... if you believe figures like Roy Moore and Erik Prince are going to succeed where Trump is obviously failing, I have some affidavits attesting to Harvey Weinstein’s innocence to sell you... He and his allies are the latest group to recognize the void at the heart of the contemporary Republican Party, the vacuum that somebody, somehow needs to fill.
- .. The activists and enforcers of the Tea Party era tried with a libertarian style of populism.
- Paul Ryan tried with his warmed-over Jack Kempism.
- My friends the “reform conservatives” tried with blueprints for tax credits and wage subsidies.
.. now they, too, need to reckon with a reality that has confounded every kind of Republican reformer since Barack Obama was elected: Our politics are probably too polarized, our legislative branch too gridlocked, and the conservative movement too dysfunctional and self-destructive to build a new agenda from the backbenches of Congress up, or even from the House speaker or Senate majority leader’s office.
.. Our system isn’t really all that republican anymore; it’s imperial, and even an incompetent emperor like Trump is unlikely to restore the legislative branch to its former influence. So if you want to remake the Republican Party as something other than a shambolic repository for anti-liberalism, the only way it’s likely to happen is from the top down —
- with the election of an effective, policy-oriented conservative president (which Donald Trump is not),
- surrounded by people who understand the ways of power (which Bannon, for all his bluster, didn’t) and
- prepared to both negotiate with Democrats and bend his own party to his will.
.. I would not be wasting my time trying to elect a few cranks and gadflies who will make Mitch McConnell’s life more difficult.
Instead I would be looking for the thing that too many people deceived themselves into believing Trump might be, and that Bannonite populism for all its potential strength now lacks: a leader.
You can get elected as an outsider, but once in office, you have to actually govern.
The conservative movement is caught in a Catch-22 of its own making. In the war against “the establishment,” we have made being an outsider the most important qualification for a politician. The problem? Once elected, outsiders by definition become insiders. This isn’t just a semantic point. The Constitution requires politicians to work through the system if they’re going to get anything done.
.. Look at all the senators who rode the tea-party wave into power: Ted Cruz, Rand Paul, Marco Rubio, Ron Johnson, Pat Toomey, Mike Lee. To one extent or another, they are now seen as swamp things, not swamp drainers, by the pitchfork populists.
.. Merely talking like a halfway responsible politician — “we don’t have the votes,” “we have to pay for it” — is proof of selling out. Trump bashes NBC News as ‘Fake News’ on Twitter
.. He wore the animosity of his colleagues, including the GOP leadership, like a badge of honor. He was the leader of the insurrectionists. He had only one problem: He talked like a creature of the establishment — largely because the Princeton- and Harvard-trained former Supreme Court clerk and career politician was one. He knew the lyrics to every populist fight song, but he couldn’t carry the tune.
..But not only did Donald Trump jump into the fray at the height of populist fervor, the field was also divided 17 ways. No one spoke less like a politician. No one who understood how governing works would have promised the things Trump promised —
- health coverage for all, for less money,
- eliminate the debt,
- bring all those jobs back, etc. —
because they’d either know or care that such things are literally impossible.
.. The establishment remains the villain and Trump the hero for his willingness to say or tweet things that make all the right people angry. For his most ardent supporters, the fault for his legislative failures lies entirely with the swamp, the establishment, or the “Deep State.”
.. he most important factor was Moore’s demonization of the establishment, particularly Senate majority leader Mitch McConnell. The voters valued sticking their thumbs in the establishment’s eye more than giving Trump a win.
.. there is remarkably little intellectual or ideological substance to the current populist fever. Strange was more conservative than Moore but less bombastic. Moore opposed Obamacare repeal and, until recently, couldn’t say what DACA was. In other words, MAGA populism is less of an agenda and more of a mood.