Quote: These are my principles, but if you don’t like them, I have others.

Benedict Evans compared the situation to the famous quote from Groucho Marx: “These are my principles, but if you don’t like them, I have others.”

.. Apple is concentrating on making that high-end, “niche” product and Evans said the company only goes out to make a new product if it can deliver experiences people want, and that it starts with the product and then says “great, what’s the price?” rather than saying “let’s do whatever we have to do to make it $200.”

.. He used an analogy to explain this that Mark Andreessen often draws upon when talking about Apple: “Apple is BMW. And they don’t worry about sales of motorcycles, rickshaws, or the VW Golf. But the kind of thing they do worry about are sales of Lexus.”