The Most Career-Minded Generation

Compared to 30 years ago, young people today are much more likely to say they’re going to college to secure a good job and steady pay.

.. According to admissions departments’ informational pamphlets, the primary reason for attending college is rather noble: Campus is a place to discover one’s interests and strengths, a place for both personal and intellectual development. But in recent years, another narrative has taken hold—that what matters is return on investment. In other words: What kind of job-market value does a graduate get from a college degree?

.. Twenge said that she and Donnelly sorted the reasons provided for going to college as being either extrinsic or intrinsic.

.. The researchers do note, however, that the reasons to go to college became more extrinsic at the same time and at the same pace as income inequality increased. It’s not conclusive, but, they write, “Millennial students’ focus on making more money may be a practical consideration.”

.. “Education is the only product that the ‘consumer’ seems to want less of (many students would be happy to get A’s for no work). And if the student sees college as transactional—‘I pay my money; you give me my degree’—they are actually getting less of the product they are paying for (an education).