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Amazon Seller Central Pricing Strategies

Did you know that some prices look better than others to customers?

Here is how some prices are perceived by customers:

• Prices ending in $.00 – premium ($15.00)
• Prices ending in $.95-99 – good deal ($14.95)
• Prices ending in $.85 (made popular by Wal-Mart) – even better deal

When making a price look like a deal, it’s not about changing the right number. It’s about changing the left. For example, $14.99 is better than $15 because of the 14, not the .99.

Numbers with less syllables tend to perform better (79.76 vs 82.10)

• $79.76 – 8 syllables
• $82.10 – 4 syllables

TommyTwoLegs from Reddit.com/r/fulfillmentbyamazon speaks of a friend who a/b tested every single cent combination possible on Amazon. Here are his results (take with a grain of salt or more):

.45, .50, .89, .90, .95, .99, .00

Here is one last pricing strategy:

If you have a RATIONAL product (like cleaner/hardware), add cents to the price.

If you have an EMOTIONAL product (like shoes/clothing), take cents away.

 

 

Have Amazon Remove the Review

Sometimes a product review is fake or not accurate about the product. In these cases Amazon may remove the review if you report it. To do so, go to your product page, find the review, and click “Report Abuse”.

Then enter the reason why you are reporting the review, for example:

• Review is fake (exact review on many product pages)
• One customer writing multiple reviews on your product
• Competitor purposefully leaving a bad review that you can prove
• Spiteful or vulgar reviews
• One word reviews
• Personal contact information
• Reviews relating to price