Don’t feed the Trump

Trump is a troll

The greatest troll of all time is Donald Trump.

I say that with some certainty even though trolling has probably existed as long as the human species. Never before have trolls had the awesome tool of the Internet to support their craft.

The Internet is to trolling what airplanes are to global travel.

Sure you could do it before, but now you can do it so much better.

And the tools for trolling keep getting better.

Mail lists were the ultimate sporting venue for trolls, because they gave everyone an equal voice. At any time a troll could halt the discussion and make everyone pay attention to him. Without moderation all mail lists become dominated by trolls, eventually. This is a fundamental rule of Internet discourse.

Twitter makes trolling a little more difficult because people have to follow you before they get your announcements. But if you can get people to RT you, then you’ll get people to see your stuff even if they don’t follow you.

One way to get people to RT is to say something they strongly agree with. An even better way to get RTs is to say something outrageous, so people can express their rage. Trump uses the latter form, more effectively than anyone before him.

.. On day two, he says he was just being sarcastic. Now we can debate whether or not that’s possible. On day three, who knows what he says, but it’ll be good. Etc etc. As long as we feed him, he keeps escalating the outrage, and we keep carrying his message, crowding out any other ideas. It’s like a media filibuster. No one gets to say anything unless it’s about what the troll just said.

.. the only people who care about your condemnation are people who are already totally stoked with outrage about the troll. The people who love him love the fact that he tweaks you. Even people who hate him are fascinated by your rage. It’s like stopping to look at a terrible car accident. Or a beheading by a terrorist. It’s hard to avert your eyes.

.. In sailing, it doesn’t matter which way the wind is blowing, you can always adjust your sails to move in the direction you want to go. Same with trolls. As long as they’re controlling you it doesn’t matter if you like them or not. The only thing that makes a troll happy is attention. They probably prefer it if you hate them.

.. Now imagine what would happen if instead of erupting in rage over his comments about Russian spying, we had simply said Oh there’s Trump doing his thing. It’s not news.

.. If it came from him, it’s trolling. If it’s news about him that he didn’t control, it’s fair game.

.. Delighting his fans, and most important — crowding out any other ideas and messages that need to get out. And in the past that has meant he wins.

Donald Trump, the Siberian Candidate

It’s also clear that the people who gleefully chanted “Lock her up” — not to mention the Trump adviser who called for Hillary Clinton’s execution — find much to admire in the way Mr. Putin deals with his political opponents and critics.

.. All of this is, or should be, deeply disturbing; what would the news media be saying if major figures in the Democratic Party routinely praised leftist dictators?

.. he sees contracts as suggestions, clear-cut financial obligations as starting points for negotiation.

.. We do know that he has substantial if murky involvement with wealthy Russians and Russian businesses. You might say that these are private actors, not the government — but in Mr. Putin’s crony-capitalist paradise, this is a meaningless distinction.