Freakonomics Radio: Do More Expensive Wines Taste Better?

Do More Expensive Wines Taste Better?: They should! It’s a cardinal rule: more expensive items are supposed to be qualitatively better than their cheaper versions.

.. One of these researchers is Robin Goldstein, whose paper detailing more than 6,000 blind tastings reaches the conclusion that “individuals who are unaware of the price do not derive more enjoyment from more expensive wine.”So why do we pay so much attention to critics and connoisseurs who tell us otherwise?

That’s the question we set out to answer in this podcast. Along the way, you’ll hear details about Goldstein’s research as well as the story of how his “restaurant” in Milan, Osteria L’Intrepido, won an Award of Excellence from Wine Spectator magazine. (Not how you think!)