Failure to Communicate

Trump has a solid record, but he’s too busy making noise to tout it.

If a tree falls in a noisy circus, does it make a sound? If the Trump administration announces its largest deregulatory effort to date while the president is in the throes of a Twitter rampage, will anybody pay attention?

No, and thereon may hang the balance of Republican congressional control. It’s never clear where Donald Trump gets political advice, if he does at all. What is clear is that this White House is doing an able job of whiffing one of the best political messages in decades, a reality that is demoralizing administration insiders and GOP candidates alike.

.. The Environmental Protection Agency and Transportation Department released a plan—announced on the website of these pages—to ax the Obama administration’s car-emissions standards, saving consumers $500 billion. Dollarwise, it may be the biggest deregulation ever.

.. The Treasury has recommended rescinding the “payday lending” rule, which threatened to cut off the poorest Americans from viable credit.

.. The Internal Revenue Service lifted a political threat to nonprofits by allowing them to shield the names of their donors.

.. The Department of Health and Human Services finalized its rule allowing more non-ObamaCare insurance options to millions of Americans. The Senate sent a $717 billion defense authorization bill to the White House, increasing active-duty strength and providing troops their largest pay raise in nine years. The Senate also confirmed the 24th Trump circuit-court judge.

.. The Labor Department released new numbers showing worker compensation increased 2.8% year over year, the fastest pace in a decade

.. Republicans have long known they don’t get a fair hearing from the press, which is why they shifted to talk radio and other alternative media. Mr. Trump understands that better than most—thus his heavy use of Twitter, live rallies and press conferences.

.. The president is certainly focused on his base, though with an eye to whipping them up with rallies focused primarily on the polarizing issues of trade and immigration. His tweets revolve around the same issues—those and Mr. Mueller—and are often defensive or whiny.

.. If Mr. Trump makes those centrists believe this election is about family separation, Republicans lose. If he refocuses it on voters’ newly thriving prospects, Republicans have a shot.

.. One remarkable aspect of the Trump administration is its productivity. The cabinet set a pace of reform in its openings weeks that has never lagged. If Mr. Trump isn’t going to spend every day embracing, elevating and making this product of his own presidency the dominant discussion, then no one will. The press isn’t going to do it. Democrats sure aren’t. And no other Republican has that megaphone.