Brad Parscale, the digital director of president’s 2016 campaign, will lead Trump’s unusually early re-election effort
President Donald Trump has chosen the digital director of his 2016 campaign to lead his 2020 re-election effort, further advancing an unusually early campaign process.
.. Mr. Trump formally filed to run for re-election on Inauguration Day last year, earlier than any president in modern history.
.. Mr. Parscale will take the reins of a campaign that has been active in the first year of a presidential administration, a historical oddity. The campaign last year raised $43 million—four times what former President Barack Obama raised in his first two years in office, a period when he wasn’t actively fundraising.
.. No president who has served under modern campaign finance laws that date back to President Jimmy Carter has held a re-election fundraiser before entering his third year in office
.. Mr. Parscale, a longtime web marketer, had never before worked on a presidential campaign before joining Mr. Trump in 2015.
.. Mr. Parscale was responsible for creating and placing ads on social-media platforms such as Facebook, developing the campaign’s website and driving online fundraising efforts.