Trump considers media personality Larry Kudlow as top White House economic adviser

Media personality Larry Kudlow, a loquacious and energetic advocate of low taxes and free trade, has emerged as a leading candidate to replace Gary Cohn as director of the White House’s National Economic Council

.. Kudlow was an adviser to Trump during the 2016 campaign, working closely with Treasury Secretary Steven Mnuchin on the design of an initial tax plan. But Kudlow, in media appearances in the past month, has been critical of President Trump’s new plan to impose tariffs on steel and aluminum imports

.. Trump’s close relationship with Kudlow — and Kudlow’s experience speaking on television — have bolstered his candidacy for the job.

.. On March 3, Kudlow joined Steve Moore and Arthur Laffer in a column for CNBC.com that was sharply critical of Trump’s proposal to impose the new tariffs.

“Trump should also examine the historical record on tariffs, because they have almost never worked as intended and almost always deliver an unhappy ending,” they wrote.

.. It is unclear if Trump wants his next NEC director to advance an ambitious agenda or spend more time with the media defending the changes that have already taken place, such as tax cuts and efforts to roll back regulations.