The ice bucket challenge was taken as emblematic of “slacktivism,” the derisive term for cheap ways to feel good without doing anything meaningful. Critics point to Internet campaigns, the Stop Kony movement and the ice bucket challenge as merely symbolic ways for young narcissists to preen without actually achieving any change.
But now we have evidence that the ice bucket challenge may have worked.
Scientists studying A.L.S. have reported a breakthrough that could lead to therapy, not just for A.L.S. but for other ailments, too. And they say the money raised in the ice bucket challenge was crucial.
.. The ALS Association says the ice bucket challenge raised $115 million in six weeks, and many participants have become repeat donors. Google also reports there were more searches for “A.L.S.” in 2014 than in the entire previous decade.