It’s not the “what” that explains her unpopularity, it’s the “how” — the manner in which she has done it.
.. I would begin my explanation with this question: Can you tell me what Hillary Clinton does for fun? We know what Obama does for fun — golf, basketball, etc.
.. But then when the video cuts to a current interview with Clinton herself, the lighting is perfect, the setting is perfect, her costume is perfect. She looks less like a human being and more like an avatar from some corporate brand.
.. Clinton’s unpopularity is akin to the unpopularity of a workaholic.
.. This formal, career-oriented persona puts her in direct contrast with the mores of the social media age, which is intimate, personalist, revealing, trusting and vulnerable.
.. Even successful lives need these sanctuaries — in order to be a real person instead of just a productive one. It appears that we don’t really trust candidates who do not show us theirs.