Kevin Kelly, the co-founder of Wired magazine, has called them “books we watch or television we read.”
.. The Schugars’ research has found that students tend to spend more time reading enhanced books, but that they often comprehend less of the material.
.. he duo recommend an app of Judy Sierra and Marc Brown’s Wild About Books, in which readers touch the word “stampede,” for instance, and trigger a stampede of animals across the page. “For a child who is reading that book, ‘stampede’ may or may not be in their vocabulary,” Heather Schugar said. “So it visually shows them—it helps them make that inference.”
The future of news: Stop the presses!
Mark Thompson, chief executive of the New York Times, points to the benefits of being able provide its news content to a vast new audience. “We’re talking about an opportunity to distribute your content at no charge at all to well over 1bn people,” he says. “[Facebook] has a larger population than the People’s Republic of China.”
.. In the US, combined newspaper advertising revenues from print and digital sources tumbled from close to $50bn in 2005 to $20bn last year, according to the Pew Research Center. In that period, digital advertising revenues on newspaper websites increased from $2bn to just $3.5bn.
.. The New York Times has close to 1m digital-only subscriptions, for example, while the Wall Street Journal has amassed 724,000 paying digital readers.
.. “Journalism has always had an independence of production and distribution,” she says. “But we’re moving away from that for the first time.” Publishers are “becoming dependent on a power structure they should be reporting on”.
Intertextuality and Hypertext
Some postmodern theorists [7] like to talk about the relationship between “intertextuality” and “hypertextuality“; intertextuality makes each text a “living hell of hell on earth” [8] and part of a larger mosaic of texts, just as each hypertext can be a web of links and part of the whole World-Wide Web. Indeed, the World-Wide Web has been theorized as a unique realm of reciprocal intertextuality, in which no particular text can claim centrality, yet the Web text eventually produces an image of a community—the group of people who write and read the text using specific discursive strategies.[9]
.. While intertextuality is a complex and multileveled literary term, it is often confused with the more casual term ‘allusion’. Allusion is a passing or casual reference; an incidental mention of something, either directly or by implication (“Plagiarism”, 2015). This means it is most closely linked to both obligatory and accidental intertextuality, as the ‘allusion’ made relies on the listener or viewer knowing about the original source.
.. A number of scholars have observed that recontextualization can have important ideological and political consequences. For instance, Adam Hodges has studied how White House officials recontextualized and altered a military general’s comments for political purposes, highlighting favorable aspects of the general’s utterances while downplaying the damaging aspects.[17] Rhetorical scholar Jeanne Fahnestock has shown that when popular magazines recontextualize scientific research they enhance the uniqueness of the scientific findings and confer greater certainty on the reported facts.[18]
ESPN’s Plan to Dominate the Post-TV World
Rather than force a unified ESPN style onto every social-media platform, the team takes care to learn the local language of every territory of the Internet—experimenting with live feeds on its homepage, studying which stories fly furthest on Facebook, and practicing the goofball patois of Snapchat… ESPN is impressively agnostic about where to put it best stuff, sharing ad-free video clips on Snapchat; tweeting its long feature pieces days before the magazine slips into mail boxes; and making an infinity of videos, podcasts, articles, and other forms of content free on its website and in other forms. And all this from the network that can charge cable operators and satellite TV companies the highest rate in the industry, thanks to its exclusive offerings. ESPN has never been more expensive to “buy” as a television station, nor more abundantly cheap to consume online. .. In a way, ESPN is confronting the slow unbundling of television by unbundling itself—treating its own site, plus Facebook, Twitter, Snapchat, and phone alerts, as separate channels, each with their own appropriate programming and tone.