“he Canadian psychology professor and culture warrior Jordan B Peterson could not have hoped for better publicity than his recent encounter with Cathy Newman on Channel 4 News. The more Newman inaccurately paraphrased his beliefs and betrayed her irritation, the better Peterson came across. The whole performance, which has since been viewed more than 6m times on YouTube and was described by excitable Fox News host Tucker Carlson as “one of the great interviews of all time”, bolstered Peterson’s preferred image as the coolly rational man of science facing down the hysteria of political correctness. As he told Newman in his distinctive, constricted voice, which he has compared to that of Kermit the Frog: “I choose my words very, very carefully.””*