Every year we gather with friends and family to be entertained by huge patriotic football players and witty corporate speech. Many times the corporations personify themselves as animals. There are the burping frogs, the prancing horses, and a talking gecho, not to mention the occasional sexy woman.
Yet while, we say we care about each and every Chinese worker whose labor we consume, their image is not “humanized” in the same way. Perhaps that is because the Chinese factory worker does not have a budget to spend, or a marketing firm to represent them.If an Apple factory worker were an animal, what type of animal would they be and how could their speech get the same attention as the talking horses and donkeys?