What the shift to Facebook video means is that Facebook is more interested in hosting the things media companies make than just spreading them, that it views links to outside pages as a problem to be solved, and that it sees Facebook-hosted video as an example of the solution.
.. As a creator, you should be conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share.
This is a concise and honest assessment of what you do when you attempt to “promote” anything on Facebook: You are entering it into a direct contest—for attention and action—with everything else that people post to Facebook.
.. The words “publish” and “publisher” do not appear once in the January post; the word “creator” is not used in the December post. Was there a meeting? Maybe!
Facebook Begins Testing Direct Publication of News Articles
Publishers have little choice but to cooperate with Facebook, said Vivian Schiller, a former executive at NBC, The New York Times and Twitter who now advises media companies and brands. “That’s where the audience is,” Ms. Schiller said. “It’s too massive to ignore.”
.. “We see ourselves as first helping people connect with friends and family,” Mr. Cox said. “And second, helping people be informed about the world around them.”
.. Facebook is offering publishers new tools to showcase their work, including interactive maps and the ability to post high-resolution photos that readers can zoom into and view from any angle.