Republicans have long criticized Democrats for dividing the country into competing grievance groups. Some now realize that the Republican analogue has been to divide the country into radically autonomous individuals based on a cartoonish misreading of libertarianism that replaces the free markets and free minds of Friedrich Hayek with the greed and hubris of Gordon Gekko. But that is changing quickly. There is a renewed emphasis on addressing America and Americans as a community characterized by fraternal bonds and mutual responsibility — what Lincoln called the “mystic chords of memory.”
.. If Republicans really want to win, then their pronouns must be we, us and our, and they have to make sure that the people who hear them know that they are included in we, us and our.