led more than 50 companies, under pressure from protesters, to pull their ads from “The O’Reilly Factor.”
.. There’s little evidence that broad-based boycotts actually hurt a company’s bottom line; in fact, loyal customers often increase their patronage. Mr. O’Reilly’s ratings rose after the Times investigation
.. But boycotts can cause a significant drop in share price
.. In other words, shareholders react to their own fear of what might happen to the company’s brand, and not to what’s actually happening to its revenue.
The economist A. O. Hirschman might describe this as a triumph of voice over exit.
.. The basic allegations against Mr. O’Reilly have been known since 2004, when he settled his first lawsuit, but that didn’t stop companies from advertising until more women came forward.
.. but sometimes the fear to offend instills a kind of civility that other spheres of public life lack.
.. Trump won an election despite the creepy predatory comments he made on the “Access Hollywood” tape. But Mr. O’Reilly is being shown the door for acting toward women exactly as Mr. Trump had suggested (“When you’re a star, they let you do it. You can do anything.”).
.. Steve King, a five-time congressman from Iowa, has plagued the public arena for years with his barely concealed white nationalism. By contrast, when Donald Sterling, the longtime owner of the Los Angeles Clippers, was heard on tape disparaging African-Americans, the N.B.A. revoked his right to ownership and put the team up for auction.
.. Coca-Cola spokesman after the company pulled ads from the Fox show “Married … With Children.”
.. Mercedes-Benz is a niche brand in the United States, but the company spends millions so that every consumer associates its vehicles with Jon Hamm uttering the phrase “The best or nothing,”
.. Don’t forget that he rehired Rebekah Brooks
.. More important, 21st Century Fox’s stock has slipped almost 6 percent since the Times investigation was published
.. Mr. O’Reilly’s lawyer is laying the blame for his client’s situation on a “smear campaign” that is “being orchestrated by far-left organizations.” That sounds like the kind of all-out political assault that Fox News and Mr. O’Reilly himself excelled at for years.