Willing to Spend $100 Million, Donald Trump Has So Far Reveled in Free Publicity
Spending is not a preoccupation, Mr. Trump said, in part because he has spent so little this summer. Advisers say he has spent $1.9 million of his own money so far, mostly on about 40 paid campaign staff members and standard expenses to travel and hold events.
.. When Mr. Trump joined the race in mid-June, he said he expected to spend $15 million in television commercials over the first three months, but he has yet to run any.
“I’ve gotten so much free advertising, it’s like nothing I’d have expected,” he said. “When you look at cable television, a lot of the programs are 100 percent Trump, so why would you need more Trump during the commercial breaks?”