The Inspiration Paradox: Your Best Creative Time Is Not When You Think

Insight problems often involve an “Aha!” moment where the answer comes all at once, rather than via a systematic, incremental calculation.  Here is a classic insight problem: “A dealer in antique coins got an offer to buy a beautiful bronze coin.  The coin had an emperor’s head on one side and the date 544 BC stamped on the other.  The dealer examined the coin, but instead of buying it, he called the police.  Why?

.. Thus, being at your best may be over-rated, at least for people seeking innovative ideas or creative solutions.  To be sure, if your task requires strong focus and careful concentration – like balancing spreadsheets or reading a textbook – you are better off scheduling that task for your peak time of day.  However, if you need to open your mind to alternative approaches and consider diverse options, it may be wise to do so when your filter is not so functional.  You just may be able to see what you’ve been missing.