openpolitics.com

Why can’t we read anymore?

My daughter didn’t even dance, she just wandered around the stage, looking at the audience with eyes as wide as a two-year old’s eyes starting at a bunch of strangers. It didn’t matter that she didn’t dance, I was so proud. I took photos, and video, with my phone.

And, just in case, I checked my email. Twitter. You never know.

..

• New information creates a rush of dopamine to the brain, a neurotransmitter that makes you feel good.
• The promise of new information compels your brain to seek out that dopamine rush.

With fMRIs, you can see the brain’s pleasure centres light up with activity when new emails arrive.

So, every new email you get gives you a little flood of dopamine. Every little flood of dopamine reinforces your brain’s memory that checking email gives a flood of dopamine. And our brains are programmed to seek out things that will give us little floods of dopamine.