Trump’s Self-Interruptions: A Persuasion Tactic
No matter what else is said about him, Donald Trump is widely recognized as a master of attracting and holding attention.
.. Look at his response to Lester Holt’s first question of the night: “When you look at what’s happening in Mexico — a friend of mine who builds plants said it’s the eighth wonder of the world — they’re building some of the biggest plants anywhere in the world.”
.. Time after time he would start a sentence only to immediately cut himself off with a short self-serving interjection before completing his thought.
.. Discovered in the 1920, the Zeigarnik Effect maintains that an interrupted or uncompleted task commands our attention much more than a completed one.