Offtime: Moving beyond information “Junk Food”
Over the last 50 years the western world has made food cheap, abundant, and available anywhere, anytime. A consequence of this development has been junk food. Only relatively recently have we become aware of junk food’s detrimental effect on health, and only now have healthy eating initiatives become more widespread. Something similar is happening with technology. We have moved from a time of information scarcity, to bask in an age of information affluence. It’s not that this information didn’t exist before; it’s that our modes of access have proliferated. We’ve created a culture of junk information, and this onslaught of content-tailored-to-you is constantly available at your fingertips. Now, we need a change in attitude.
.. ‘Unplugging’ isn’t isolation, it’s an opportunity to reconnect. We want to bring people closer to the things that really matter to them, whatever those may be. Unplug and focus on your work, be with the people you care about, or simply enjoy some peace of mind. ( OFFTIME ) isn’t just downtime. It’s is a gift to yourself and the people you care about. It might just be the most valuable gift there is: your time and attention.