Nebraska Rallies against TransCanada Pipeline

Kleeb had spent the last 15 years looking for dramatic, visual stories to advance political agendas, working on the principle that the best way to convert people was to show them others who were affected by an issue.

.. One of Kleeb’s tenets of organizing is that if you want to reach a specific group of people, you have to use someone from that group to help you make your case. “One thing the climate organizations don’t get is that the scientific numbers don’t move people,” she said. “People here care about their neighbors. So we were looking for a face.”

.. He knew people in the area and was at ease talking publicly. (During an appearance on “The Ed Show” on MSNBC this year, in reference to Trans­Canada’s claims about the pipeline’s safety, he asked dryly, “What was the safest ship that was ever built?”)