List of U.S. presidential campaign slogans

1940[edit]

  • “No Third Term” – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • “No Fourth Term Either” – Wendell Willkie
  • “Roosevelt for Ex-President” – 1940 U.S. presidential campaign slogan of Wendell Willkie
  • “There’s No Indispensable Man” – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • “We Want Willkie” – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • “Win with Willkie” – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • “Better A Third Termer than a Third Rater” – 1940 U.S. presidential campaign slogan of Franklin D. Roosevelt
  • “I Want Roosevelt Again!” – Franklin Roosevelt
  • “Willkie for the Millionaires, Roosevelt for the Millions” – Franklin Roosevelt
  • “Carry on with Roosevelt” – Franklin Roosevelt

1944[edit]

  • “Don’t swap horses in midstream” – 1944 U.S. presidential campaign slogan of Franklin Roosevelt. The slogan was also used by Abraham Lincoln in the 1864 election.
  • “We are going to win this war and the peace that follows” – 1944 campaign slogan in the midst of World War II by Democratic president Franklin D. Roosevelt
  • “Dewey or don’t we” – Thomas E. Dewey

1948[edit]

1952[edit]

1956[edit]

  • “I still like Ike” – 1956 U.S presidential campaign slogan of Dwight D. Eisenhower
  • “Peace and Prosperity” – 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower
  • “Adlai and Estes – The Bestest” – Adlai Stevenson and Estes Kefauver
  • “The Winning Team” – Adlai Stevenson and Estes Kefauver

1960[edit]

  • “A time for greatness 1960” – U.S. presidential campaign theme of John F. Kennedy (Kennedy also used “We Can Do Better” and “Leadership for the 60s”).
  • “For the future” – Richard Nixon

1964[edit]

  • “All the way with LBJ” – 1964 U.S. presidential campaign slogan of Lyndon B. Johnson
  • “In Your Heart, You Know He’s Right” – 1964 U.S. presidential campaign slogan of Barry Goldwater
  • “In Your Guts, You Know He’s Nuts” – 1964 U.S. presidential campaign slogan of Lyndon B. Johnson supporters, answering Goldwater’s slogan

1968[edit]

  • “Some People Talk Change, Others Cause It” – Hubert Humphrey, 1968
  • “This time, vote like your whole world depended on it” – (1968) slogan of Richard Nixon,
  • “To Begin Anew…” – Eugene McCarthy 1968[13]
  • “Nixon’s the One” – Richard M. Nixon, 1968

1972[edit]

  • “Nixon Now” – Richard M. Nixon, 1972[14] (also, “Nixon Now, More than Ever”)
  • “Come home, America” – George McGovern, 1972[15]
  • “Acid, Amnesty, and Abortion for All” – 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak’s 2007 memoir, Prince of Darkness)
  • “Dick Nixon Before He Dicks You” – Popular anti-Nixon slogan, 1972[16]
  • “They can’t lick our Dick” – Popular campaign slogan for Nixon supporters[17]
  • “Don’t change Dicks in the midst of a screw, vote for Nixon in ’72” – Popular campaign slogan for Nixon supporters[17]
  • “Unbought and Unbossed” – official campaign slogan for Shirley Chisolm

1976[edit]

  • “He’s making us proud again” – Gerald Ford
  • “Not Just Peanuts” – Jimmy Carter[4]
  • “A Leader, for a Change” (also “Leaders, for a Change”) – Jimmy Carter
  • “Why not the Best?” – Jimmy Carter
  • “Peaches And Cream” – Jimmy Carter (from Georgia) and running mate Walter Mondale (from Minnesota)

1980[edit]

1984[edit]

  • “It’s Morning Again in America” – Ronald Reagan
  • “For New Leadership” (also “America Needs New Leadership”) – Walter Mondale
  • “Where’s the beef?” – Walter Mondale. An advertising slogan used by the restaurant chain Wendy’s to imply that its competitors served sandwiches with relatively small contents of beef. Used by Mondale to imply that the program policies of rival candidate Gary Hart lacked actual substance.

1988[edit]

1992[edit]

  • “For People, for a Change” – 1992 U.S. presidential campaign slogan of Bill Clinton
  • “It’s Time to Change America” – a theme of the 1992 U.S. presidential campaign of Bill Clinton
  • “Putting People First” – 1992 U.S. presidential campaign slogan of Bill Clinton
  • “It’s the economy, stupid” – originally intended for an internal audience, it became the de facto slogan for the Bill Clinton campaign
  • “Stand by the President” – George H. W. Bush
  • “A Proud Tradition” – George H. W. Bush
  • “Don’t Change the Team in the Middle of the Stream” – George H. W. Bush and Dan Quayle
  • “America First” – Pat Buchanan
  • “Down with King George” – Pat Buchanan, in reference to Bush
  • “Send Bush a Message” – Pat Buchanan
  • “Conservative of the Heart” – Pat Buchanan
  • “A Voice for the Voiceless” – Pat Buchanan
  • “Ross for Boss” – Ross Perot
  • “I’m Ross, and you’re the Boss!” – Ross Perot
  • “Leadership for a Change – Ross Perot

1996[edit]

  • “Building a bridge to the twenty-first century” – Bill Clinton
  • “Bob Dole. A Better Man. For a Better America.” or “The Better Man for a Better America” – Bob Dole
  • “Go Pat Go” – Pat Buchanan

2000–present[edit]

2000[edit]

2004[edit]

2008[edit]

  • “Yes We Can” – Barack Obama campaign chant, 2008
  • “We are the ones we’ve been waiting for.” – 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver.
  • “Change We Can Believe In.” Also, simply: “Change.” – 2008 US presidential campaign slogan of Barack Obama
  • “Change We Need.” and “Change.” – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
  • “Fired up! Ready to go!” – Barack Obama campaign chant, 2008
  • “Hope” – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
  • “Country First” – 2008 U.S. presidential campaign slogan of John McCain
  • “Reform, prosperity and peace” – 2008 U.S. presidential motto of John McCain.[19][20]
  • “People Fighting Back”, and “We’ll fight back” – Ralph Nader campaign slogan
  • “Ready for change, ready to lead” – Hillary Clinton campaign slogan, also “Big Challenges, Real Solutions: Time to Pick a President,” “In to Win,” “Working for Change, Working for You,” and “The strength and experience to make change happen.”[21]

2012[edit]

Democratic Party candidates[edit]

  • “Forward” – 2012 U.S. presidential slogan of Barack Obama.

Republican Party candidates[edit]

Libertarian Party candidates[edit]

Green Party candidates[edit]

Constitution Party candidates[edit]

2016[edit]

Republican Party candidates[edit]

Libertarian Party candidates[edit]

Democratic Party candidates[edit]

Green Party candidates[edit]

Independents[edit]

  • “It’s never too late to do the right thing” – used by Evan McMullin

2020[edit]

Republican Party candidates[edit]

Democratic Party candidates[edit]

Libertarian Party Candidates[edit]

See also[edit]