How to Know What Donald Trump Really Cares About: Look at What He’s Insulting
First, Mr. Trump likes to identify a couple of chief enemies and attack them until they are no longer threatening enough to interest him. He hurls insults at these foils relentlessly, for sustained periods – weeks or months. Jeb Bush, Marco Rubio, Ted Cruz and Hillary Clinton have all held Mr. Trump’s attention in this way; nearly one in every three insults in the last two years has been directed at them.
.. Second, there’s a nearly constant stream of insults in the background directed at a wider range of subjects. These insults can be a response to a news event, unfavorable media coverage or criticism, or they can simply be a random thought. These subjects receive short bursts of attention, and inevitably Mr. Trump turns to other things in a day or two. Mr. Trump’s brief feuds with Macy’s, Elizabeth Warren, John McCain and The New Hampshire Union Leader fit this bucket well. The election has not changed this pattern either...Mr. Trump frequently insulted journalists and media organizations even before he was a serious presidential candidate. Early on, Mr. Trump focused on conservative publications and commentators who stood against him: Bill Kristol, George Will, Glenn Beck, Charles Krauthammer, Stuart Stevens. As the campaign progressed and media scrutiny increased, Mr. Trump focused on the larger news organizations and the national press, particularly after coverage critical of him. One particularly big insult campaign began in the days after a New York Times article about his behavior toward women.