Social media sites like Facebook, Twitter, and YouTube exploit our tribalism to keep us watching ads. That makes them a perfect target for trolls, conspiracy theorists, and con artists.
How technology reshapes consciousness.
Over the past several years, teenage suicide rates have spiked horrifically. Depression rates are surging and America’s mental health over all is deteriorating. What’s going on?
My answer starts with technology but is really about the sort of consciousness online life induces.
When communication styles change, so do people. In 1982, the scholar Walter Ong described the way, centuries ago, a shift from an oral to a printed culture transformed human consciousness. Once, storytelling was a shared experience, with emphasis on proverb, parable and myth. With the onset of the printing press it become a more private experience, the content of that storytelling more realistic and linear.
As L.M. Sacasas argues in the latest issue of The New Atlantis, the shift from printed to electronic communication is similarly consequential. I would say the big difference is this: Attention and affection have gone from being private bonds to being publicly traded goods.
That is, up until recently most of the attention a person received came from family and friends and was pretty stable. But now most of the attention a person receives can come from far and wide and is tremendously volatile.
Sometimes your online post can go viral and get massively admired or ridiculed, while other times your post can leave you alone and completely ignored. Communication itself, once mostly collaborative, is now often competitive, with bids for affection and attention. It is also more manipulative — gestures designed to generate a response.
People ensconced in social media are more likely to be on perpetual alert: How are my ratings this moment? They are also more likely to feel that the amount of attention they are receiving is inadequate.
As David Foster Wallace put it in that famous Kenyon commencement address, if you orient your life around money, you will never feel you have enough. Similarly, if you orient your life around attention, you will always feel slighted. You will always feel emotionally unsafe.
New social types emerge in such a communications regime. The most prominent new type is the troll, and in fact, Americans have elected a troll as the commander in chief.
Trolls bid for attention by trying to make others feel bad. Studies of people who troll find that they score high on measures of psychopathy, sadism and narcissism. Online media hasn’t made them vicious; they’re just vicious. Online has given them a platform to use viciousness to full effect.
Trolls also score high on cognitive empathy. Intellectually, they understand other people’s emotions and how to make them suffer. But they score low on affective empathy. They don’t feel others’ pain, so when they hurt you, they don’t care.
Trolling is a very effective way to generate attention in a competitive, volatile attention economy. It’s a way to feel righteous and important, especially if you claim to be trolling on behalf of some marginalized group.
Another prominent personality type in this economy is the crybully. This is the person who takes his or her own pain and victimization and uses it to make sure every conversation revolves around himself or herself. “This is the age of the Cry-Bully, a hideous hybrid of victim and victor, weeper and walloper,” Julie Burchill wrote in The Spectator a few years ago.
The crybully starts with a genuine trauma. The terrible thing that happened naturally makes the crybully feel unsafe, self-protective and self-conscious to the point of self-absorption. The trauma makes that person intensely concerned about self-image.
“They’re doing what they’re supposed to do,” said Wedbush analyst Michael Pachter. “They’re growing revenue and controlling operating expenses.”
Central to Twitter’s changes is an effort to promote healthy discourse, after the company has struggled to rein in toxic behavior. It has also been working to make the platform more conversational.
Twitter Chief Executive Jack Dorsey told analysts Tuesday that the company is now taking a more proactive approach to addressing abuse and its effects on the platform.
It has made changes that are “taking a bunch of the burden away from the victims of abuse and harassment on our service and we’re making the agents that we have working on this process much more effective and much more efficient,” Mr. Dorsey said.
Earlier this month, Twitter announced that it was using machine learning algorithms to proactively surface abusive tweets to its teams for review. Previously, Twitter users had to flag offending tweets before the company would remove them. Now, about 38% of abusive content that Twitter takes down is surfaced by the algorithms.
This isn’t the first time Twitter has used machine-learning technology, but previously it was applied to tracking spam.
Twitter is also now using a new appeals process to better prioritize tweets it should remove that contain private information about its users. Twitter now removes 2.5 times more tweets that share personal information since the launch of this feature.
Kellyanne Conway’s husband George Conway has been tweeting a lot of things about Donald Trump and one of them was a list of the symptoms of Narcissistic Personality Disorder. So, in the interest of science we thought it was only fair to take a look at the symptoms to see if it had any merit.