I scoured holiday survey results from six sources and plucked 12 noteworthy numbers (some that contradict others) that could define this holiday season.
$1 trillion: The total expected holiday sales this year are actually expected to exceed $1 trillion. That represents a 3.6% to 4% increase over 2015. (Deloitte, “2016 Holiday Survey”)
13%: The percentage of last-minute shoppers who plan to buy their gifts at supermarkets or grocery stores. (National Retail Federation, “Holiday 2016: Consumer Survey Highlights”)
$419: The average amount U.S. adults plan to spend on holiday-related items this holiday season. (International Council of Shopping Centers (ICSC), “The 2016 ICSC Super Saturday study”)
8%: The expected increase in holiday spending among Americans in 2016, compared with 2015. (“American Express Spending & Saving Tracker”)
$244: The average total cash contribution by surveyed consumers who are donating cash to charitable causes this year. (PricewaterhouseCoopers, “2016 Holiday Outlook: It’s the Most Digital Time of the Year”)