Facebook Begins Testing Direct Publication of News Articles
Publishers have little choice but to cooperate with Facebook, said Vivian Schiller, a former executive at NBC, The New York Times and Twitter who now advises media companies and brands. “That’s where the audience is,” Ms. Schiller said. “It’s too massive to ignore.”
.. “We see ourselves as first helping people connect with friends and family,” Mr. Cox said. “And second, helping people be informed about the world around them.”
.. Facebook is offering publishers new tools to showcase their work, including interactive maps and the ability to post high-resolution photos that readers can zoom into and view from any angle.