Today I went to a local Columbian Restraunt. The food was very good, and attractivly presented. It made me wish my brother had brought his digital camera.
Imagine restraunts whose satisfied customers post photos of the food they were actually served. I think in the next few years some of the bigger companies will see that an authentic product has more value than the “airbrushed” compositions we see in their TV ads.
The success of Subway over McDonalds is about more than just “passion” or advertising muscle. It is about “health” and “authenticity”.