Why Television Is Still King for Campaign Spending
Presidential campaign staffers like to talk about a digital strategy, and with good reason. But television continues to occupy the vast majority of most campaigns’ budgets.
Here’s why: TV reaches 87 percent of Americans 18 and older, according to a new report from Nielsen, which tracks media usage across platforms and devices.
The report suggests that nothing will displace television as the centerpiece of presidential campaign media strategy in 2016. Television-watching adults spent an average of 7.5 hours a day in front of the set during the first three months of this year, according to the Nielsen report, far more time than people spend on their personal computers, smartphones and tablets. And older Americans — among the most dependable voters — watch more television than their younger counterparts.