Why Fund-Raising Is Important, Even if You Are Trump
People don’t just hand over money to political candidates. They have to be asked. And that asking requires a campaign organization focused on finding, communicating with and cultivating supporters — whether those supporters are financial bundlers, other politicians or rank-and-file voters.
.. Mr. Trump often reminds people that he is leading in the polls. But as analysts often remind him, it is very early: Polls at this stage don’t reliably signal who eventually wins the nomination. Other more solid indicators at this stage include elite endorsements and a capacity to raise money.