Trump punks the media

The Republican nominee scores free airtime to promote his new hotel and veterans’ endorsements after promising an announcement on his birther obsession.

The media took the bait. The cable networks offered wall-to-wall coverage of Trump’s plane taxiing at Reagan National Airport (cozying near Hillary Clinton’s own “Stronger Together” jet). With Trump running late for the 10 a.m. news conference, the image of an empty podium was flashed for more than an hour. And when Trump finally did appear, he got more than 20 minutes of free airtime promoting his new Washington hotel and showcasing endorsements from Medal of Honor recipients.

Only after that extended infomercial did Trump deliver the goods — a speedy statement that Obama was indeed born in the United States, coupled with a blatantly false accusation that Hillary Clinton started the conspiracy to begin with.
The media got punked.
“It’s hard to imagine this as anything other than a political Rick-roll,” CNN anchor Jake Tapper vented on air after Trump’s hotel event. His colleague John King followed up with, “We just got played.”

.. “He opened the event making a plug for his hotel, he has a new hotel so in a sense, you could say he was leveraging five years of birther conspiracy to promote his hotel. Now we have been listening to veterans and military officials praising Donald Trump. He has lined up quite a bit of support onstage.”

.. It was a cunning move on Trump’s part — entice the media with a topic that was dominating the news cycle, package it with a promotion for his brand new hotel, and then add in bona fide military heroes and Medal of Honor recipients, for whom cutting away from quickly could be viewed as disrespectful.

.. but there’s the competing feeling that news organizations have almost let too much slide to have any bargaining power at this point,”

.. “The TV pool traditionally doesn’t participate in events that our reporters or producers are not allowed to attend.”

.. “Right now, Trump has it all,” the Washington Post’s Robert Costa said on MSNBC on Friday morning. “He has his property debuting in D.C. He’s on every network. He’s at the center.”