This Graphic Shows Why Google Got in Trouble Over Ad Placement
Ads are targeted at people, not specific websites or content
When marketers or advertising agencies buy ads from Google and other online ad providers, those ads are typically targeted to people with certain interests or demographic profiles. In other words, they are buying a target audience, not space on particular websites.
.. Even when ads appear on sites and videos marketers don’t want to be associated with, there’s every chance they’ve been delivered to people matching the desired profile.