The Beauty of Melania Trump
But Melania’s speech was distinct from the First Lady’s in a significant way. When she talked about her upbringing, she elevated the importance of beauty as a part of her personal narrative. It was one more way that she, and her husband, have used their position of power on the campaign trail to send a message that a woman’s worth can be measured by the way she looks.
.. It’s possible his campaign hopes Melania can help broaden that appeal. But it’s hard to see how the candidate’s wife herself would be all that relatable to women. A central part of Melania’s life story as an aspirational narrative is the fact that her beauty has translated to success.