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Robb Willer: How Do We Bridge The Political Divide?

Liberals and conservatives believe in different sets of moral values. That’s why, social psychologist Robb Willer says, appealing to the other side’s values — not your own — might change more minds.

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Tags: conservatives, environment, equality, fairness, liberals, loyalty, moral-reframing, persuasion, purity, robb-willer, ted-talks

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