Priebus faces daunting task bringing order to White House that will feed off chaos

Reince Priebus says that one of his most important tasks as Donald Trump’s chief of staff will be to establish “some level of order within the White House.”

That, of course, has been the central mission of everyone who has held this post in the past, but it is certain to be a particularly daunting challenge with a president who regards chaos as a management tool.

.. the 44-year-old Priebus will be at the center of an experiment to determine whether Trump’s singular style of leadership — honed in his family business, displayed on reality television, and used with devastating effect in a presidential campaign that defied every expectation — will transform Washington as Trump promised or prove ineffective when applied to the more complex work of presiding over the massive federal government.

.. “The president has to make it clear that Reince is first among equals,” said Ken Duberstein, who served as chief of staff under Ronald Reagan. “You’ve got to empower somebody on the staff.”

.. “The chief of staff, I think, has the responsibility to be all-knowing — to decide what the president should know, what he needs to know, what he doesn’t need to know,”

.. But Trump is also known for being swayed by the last person he has talked to, especially if the advice is accompanied by flattery.

.. “Reince has this kind of ‘aw, shucks’ demeanor, but he’s pretty tough,” said former RNC chairman Ed Gillespie.

.. in the wake of The Washington Post’s Oct. 8 revelation of a 2005 tape in which Trump was heard making lewd comments about women and boasting of groping them. The distraught party chairman reportedly urged the GOP nominee to drop out of the race, or face losing it in a landslide.

.. Early on, Priebus used some of those sessions to urge Trump to tamp down his incendiary and divisive rhetoric. That turned out to be futile.

.. it also turned out to be what Priebus called “a perfect marriage.”

.. “It just turns out that the president-elect’s message was ringing extremely true to the electorate and we had the data and the infrastructure to back it up.”

.. One of this most important projects was bringing aboard key party leaders in Priebus’s home state of Wisconsin, which had gone for Sen. Ted Cruz

.. Priebus “was the ultimate diplomat,” said Wisconsin Gov. Scott Walker, whose own 2016 presidential hopes had fallen early victim to Trump. “Paul’s support was critical to sending a message, not just to House members, but just overall Republican voters. Reince was just tenacious.”

.. Priebus has more often than not gotten his way on key administration hires.

.. RNC communications director and Priebus confidant Sean Spicer as press secretary. Katie Walsh, currently Priebus’s chief of staff at the RNC, is considered likely to become a deputy White House chief of staff.

.. His first name is short for Reinhold.

.. took his future wife, Sally, to a party fundraiser on their first date.

.. He became RNC chairman in 2011 at a desperate time for the party, which was $24 million in debt. It had a little more than $350,000 cash on hand and a $400,000 payroll due six days later — a situation so dire that, early on, he had to help float it by maxing out two personal credit cards to pay his travel expenses.

.. When you don’t have the White House and you don’t have the Congress, dialing for money is just hard as hell, and he just kept doing it, and he didn’t have anybody helping him,” said lobbyist Richard Hohlt. “He loved the job.”

.. By the end of 2012, the RNC has $3.3 million in the bank and no debt.

.. Priebus shares one thing with the president-elect: little apparent need for sleep. Walker marveled at how he has texted Priebus at 11 p.m. on a Saturday, gotten an immediate response, and then awakened to a follow-up sent at dawn.

That means that when the future president is firing off tweets in the wee hours, as is his wont, his chief of staff will probably be up and seeing them.

.. Among his queries: How do you involve Cabinet officials, and make sure they are pursuing the president’s agenda, rather than their own?

.. How do you control who gets the president’s ear?

What is paramount, said former chief of staff Card, is that no one be allowed to make end runs around Priebus.

.. “Almost no debate in the Oval Office should come without a prior debate in the chief of staff’s office,” Card said. “It is going to be a challenge for Reince.”Priebus disagreed.

“No, I don’t think it’s a particular challenge,” he said, promising “an orderly system in place in which the president is informed, and not exhausted with multiple sources of information in an unorganized fashion.”