Personas, Data Science, K-means
Hopefully you’re already doing this, if you’re not already tracking month over month growth then go implement it today. If you don’t know your lifetime value or attrition rate then get on those too. But if you do have that and still are unclear how to move the needle on some goal, maybe that goal is increasing lifetime value then we’re at the right place.
.. His example generates a variety of groupings, looking at the surrouding meta data its then possible to discover that:
- Grouping 1 likes Pinot
- Grouping 2 likes buying in bulk
- Grouping 3 likes buying small volume
- Grouping 4 likes bubbly