NYBooks: Are We Puppets in a Wired World?
Eric Siegel in his bookPredictive Analytics notes that “a user’s data can be purchased for about half a cent, but the average user’s value to the Internet advertising ecosystem is estimated at $1,200 per year.”
.. Data—especially personal data of the kind shared on Facebook and the kind sold by the state of Florida, harvested from its Department of Motor Vehicles records, and the kind generated by online retailers and credit card companies—is sometimes referred to as “the new oil,” not because its value derives from extraction, which it does, but because it promises to be both lucrative and economically transformative.