Managing Russia’s Propaganda
Since returning to the Presidency, Pavlovsky said, Putin has “created an artificial situation in which a ‘pathological minority’—the protesters on Bolotnaya Square [two years ago], then Pussy Riot, then the liberal ‘pedophiles’—is held up in contrast to a ‘healthy majority.’ Every time this happens, his ratings go up.” The nightly television broadcasts from Ukraine, so full of wild exaggeration about Ukrainian “fascists” and mass carnage, are a Kremlin-produced “spectacle,” he said, expertly crafted by the heads of the main state networks.
“Now this has become a problem for Putin, because this system cannot be wholly managed,” Pavlovsky said. The news programs have “overheated” public opinion and the collective political imagination.
“How can Putin really manage this?” Pavlovsky went on. “You’d need to be an amazing conductor. Stalin was an amazing conductor in this way. Putin can’t quite pull off this trick. The audience is warmed up and ready to go; it is wound up and waiting for more and more conflict. You can’t just say, ‘Calm down.’ It’s a dangerous moment. Today, forty per cent of Russia wants real war with Ukraine. Putin himself doesn’t want war with Ukraine. But people are responding to this media machine. Putin needs to lower the temperature.”