Lumbersexuality and Its Discontents
One hundred years ago, a crisis in urban masculinity created the lumberjack aesthetic. Now it’s making a comeback... At the turn of the last century, middle-class white men were, everyone seemed to agree, in crisis. They were effete, anxious, tired, and depressed. Magazines and advice books worried that they had lost their vigor—the industrial economy and urban life demanded too much time inside, too much brain-work. Clerical jobs in dingy offices provided few opportunities for advancement to the ranks of the industrial elite, much less for feats of bravery and derring-do. Men trapped in cities began suffering from neurasthenia, a new disease that skyrocketed to almost epidemic status in the 1880s and 1890s. Neurasthenia was the overtaxing of the nervous system, a sort of male hysteria. Some wealthy and educated urban men suffered from what historian T. J. Jackson Lears called “cultural asphyxiation … a sense that bourgeois existence had become stifling and ‘unreal.’” While women were ordered to bed rest for hysteria, the cure for men seemed to be just the opposite: They had lost their vital force, and they needed it back by getting in touch with their primitive, masculine nature. To do so, they looked westward.
The archetypal lumberjack—the Paul Bunyanesque hipster naturalist—was an invention of urban journalists and advertisers. He was created not as a portrait of real working-class life, but as a model for middle-class urban men to aspire to, a cure for chronic neurathenics. He came to life not in the forests of Minnesota, but in the pages of magazines, including this one.